EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Vol. 3 No. 4 (2023): Agustus 2023

Faktor-Faktor Yang Mempengaruhi Keputusan Masyarakat Untuk Berdonasi Secara Online Melalui Platform Financial Technology Crowdfunding

Yulita Diyanti (Universitas Dian Nusantara Jakarta)
Fathihani (Universitas Dian Nusantara Jakarta)



Article Info

Publish Date
22 Aug 2023

Abstract

Technological developments in the financial industry today provide many new innovations, one of the fintech-based technological innovations utilized is crowdfunding. This study aims to analyze the factors that influence people's decisions to donate online through the crowdfunding financial technology platform. The data used is primary data in the form of questionnaires distributed to 95 respondents selected using random sampling. This research uses the Theory of Planned Behavior (TPB). The results of this study indicate that religious factors, trust and convenience have a positive effect on online donation decisions

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Journal Info

Abbrev

embiss

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial with e-ISSN Number 2747-0938 (Online) is a journal publishes by CV ODIS, published original scholarly papers across the whole spectrum of economics, management, business administration, and social science. The journal attempts to assist in the ...