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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Yulita Diyanti
Universitas Dian Nusantara Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Faktor-Faktor Yang Mempengaruhi Keputusan Masyarakat Untuk Berdonasi Secara Online Melalui Platform Financial Technology Crowdfunding Yulita Diyanti; Fathihani
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 4 (2023): Agustus 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v3i4.268

Abstract

Technological developments in the financial industry today provide many new innovations, one of the fintech-based technological innovations utilized is crowdfunding. This study aims to analyze the factors that influence people's decisions to donate online through the crowdfunding financial technology platform. The data used is primary data in the form of questionnaires distributed to 95 respondents selected using random sampling. This research uses the Theory of Planned Behavior (TPB). The results of this study indicate that religious factors, trust and convenience have a positive effect on online donation decisions
Co-Authors Fathihani