Adi Widya : Jurnal Pengabdian Masyarakat
Vol 7 No 2 (2023): Adi Widya: Jurnal Pengabdian Masyarakat

Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website

Pratama, Abraham Yoga (Unknown)
Pambudi, Zefanya Albert (Unknown)
Magrita, Christeyssa (Unknown)
Sakti, Imanuel Madea (Unknown)



Article Info

Publish Date
28 Oct 2023

Abstract

The online presence of MSMEs on various digital platforms is now a necessity. Two of them are social media and websites as digital marketing media. However, many MSMEs have limited understanding and capabilities regarding digital marketing. This community service activity occurred at UMKM Amadonathi, a donut culinary business in Salatiga City. These activities include training and assistance in designing content plans using Google Spreadsheets, creating content design using Canva, and developing websites using Google Sites. In addition, this activity was carried out pre-test and post-test to see the results before and after the training and mentoring activities. The results show an increase in the understanding of business actors about digital marketing. It is hoped that the results of activities in content plan, content design, and website can be continued and developed by Amadonathi’s business actors independently in the future.

Copyrights © 2023






Journal Info

Abbrev

adiwidya

Publisher

Subject

Social Sciences Other

Description

Adi Widya: Jurnal Pengabdian Masyarakat adalah jurnal yang berisikan kumpulan hasil pengabdian dosen Universitas di Surakarta dan sekitarnya yang disusun dalam bentuk artikel pengabdian. Jurnal Pengabdian Adi Widya diterbitkan oleh Universitas Slamet Riyadi Surakarta dengan penebitan 2 kali 1 ...