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All Journal Adi Widya : Jurnal Pengabdian Masyarakat
Pratama, Abraham Yoga
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Social Sciences Other

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Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website Pratama, Abraham Yoga; Pambudi, Zefanya Albert; Magrita, Christeyssa; Sakti, Imanuel Madea
Adi Widya : Jurnal Pengabdian Masyarakat Vol 7 No 2 (2023): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v7i2.9342

Abstract

The online presence of MSMEs on various digital platforms is now a necessity. Two of them are social media and websites as digital marketing media. However, many MSMEs have limited understanding and capabilities regarding digital marketing. This community service activity occurred at UMKM Amadonathi, a donut culinary business in Salatiga City. These activities include training and assistance in designing content plans using Google Spreadsheets, creating content design using Canva, and developing websites using Google Sites. In addition, this activity was carried out pre-test and post-test to see the results before and after the training and mentoring activities. The results show an increase in the understanding of business actors about digital marketing. It is hoped that the results of activities in content plan, content design, and website can be continued and developed by Amadonathi’s business actors independently in the future.
Co-Authors Imanuel Madea Sakti Magrita, Christeyssa Pambudi, Zefanya Albert