Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Vol 2 No 2 (2023): December, Hal : 186-247

THE INFLUENCE OF SERVICE QUALITY AND INTERNET PRODUCT PRICES ON TELKOMSEL PREPAID CUSTOMER SATISFACTION

Febrian A, Muh Fadhli (Unknown)
Prastiwi, Dian (Unknown)
Pakan Tangdilinting, Efrain Chandra (Unknown)
Yogi, Muhammad (Unknown)
Santoso, Budi (Unknown)
Panada, Yuhelti Marran (Unknown)



Article Info

Publish Date
08 Dec 2023

Abstract

This research aims to determine the simultaneous and partial influence of service quality and internet product prices on Telkomsel prepaid consumer satisfaction (Case Study of Students at the Faculty of Economics and Business, Andi Djemma Palopo University). The population and sample in this study were 35 samples with an incidental sampling technique, namely a sampling ability technique based on chance. Data collection techniques include questionnaires or questionnaires. Data analysis techniques use validity tests, reliability tests and multiple linear regression tests, with the help of SPSS version 21 for Windows. Based on data processing using multiple linear regression analysis as described in the results and discussion, it can be concluded that simultaneously the variables of service quality and price have a significant effect on consumer satisfaction. The service quality variable has a significant effect on consumer satisfaction. The price variable has a significant effect on consumer satisfaction.

Copyrights © 2023






Journal Info

Abbrev

jurnal

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jeinsa : Ichsan Sidenreng Rappang Economic Journal Published by the Faculty of Economics and Business, Ichsan Sidenreng Rappang University and in collaboration with the Research Institute (LEMLIT) Ichsan Sidenreng Rappang University which focuses on publishing the results of accounting, management ...