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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship Economics and Digital Business Review Journal of Artificial Intelligence and Digital Business Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Ilmiah Manajemen Dan Kewirausahaan
Muh Fadhli Febrian A
Prodi Manajemen, Universitas Andi Djemma Palopo
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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MEDIA BUSINESS STRATEGY : CASE STUDY OF PALOPO POS NEWSPAPER Muhammad Fadhli Febrian Amir; Abdul Rahman Kadir; Sumardi Lasise
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 5 No 1 (2022)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v5i1.503

Abstract

One of the major industries that have undergone a major transformation in the media industry. The influence of technology makes this industry more dynamic. Empirical facts from the impact of digitizing the media industry have been felt by several media that previously dominated the media market This research will analyze the success of the Palopo Pos newspaper as one of the media that is able to survive and exist to this day, both in terms of business and in terms of content or rubric. To analyze the success of the strategy carried out by the Palopo Pos newspaper, it is based on structure, performance, and conduct with other economic theories. The number of readers, company efficiency to the number of advertisers are indicators used to measure and analyze the success of the Palopo Pos newspaper.
THE INFLUENCE OF SERVICE QUALITY AND INTERNET PRODUCT PRICES ON TELKOMSEL PREPAID CUSTOMER SATISFACTION Febrian A, Muh Fadhli; Prastiwi, Dian; Pakan Tangdilinting, Efrain Chandra; Yogi, Muhammad; Santoso, Budi; Panada, Yuhelti Marran
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 2 No 2 (2023): December, Hal : 186-247
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v2i2.27

Abstract

This research aims to determine the simultaneous and partial influence of service quality and internet product prices on Telkomsel prepaid consumer satisfaction (Case Study of Students at the Faculty of Economics and Business, Andi Djemma Palopo University). The population and sample in this study were 35 samples with an incidental sampling technique, namely a sampling ability technique based on chance. Data collection techniques include questionnaires or questionnaires. Data analysis techniques use validity tests, reliability tests and multiple linear regression tests, with the help of SPSS version 21 for Windows. Based on data processing using multiple linear regression analysis as described in the results and discussion, it can be concluded that simultaneously the variables of service quality and price have a significant effect on consumer satisfaction. The service quality variable has a significant effect on consumer satisfaction. The price variable has a significant effect on consumer satisfaction.
Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Kepuasan Konsumen Di Barbershop Threenine Palopo Anugrah, Ade; Hamza, Adlah Humayra Putri; Indrawati, Sri; Nurjannah, Nurjannah; Febrian, Muh. Fadhli
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1591

Abstract

Penelitian ini membahas tentang “Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Konsumen di Barbershop Threenine Palopo”. Penelitian ini bertujuan untuk mengetahui apakah pengaruh kualitas pelayanan, harga dan Lokasi terhadap kepuasan konsumen di barbershop threenine palopo. Jenis penelitian ini menggunakan jenis penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen yang telah atau sudah pernah potong rambut di barbershop threenine palopo. Sampel dalam penelitian ini berjumlah 50 konsumen. Data diperoleh melalui observasi, angket dan wawancara. Berdasarkan hasil uji T di SPSS diperoleh Thitung (-2,174) > Ttabel (2,055) dengan Tingkat signifikansi yang diperoleh sebesar 0,39 ini menunjukkan variabel kualitas layanan tidak berpengaruh signifikan terhadap kepuasan pelanggan. Selanjutnya, diperoleh Thitung (3,858) > Ttabel (2,055) dengan tingkay signifikansi yang diperoleh sebesar 0,01 menunjukkan bahwa variabel harga berpengaruh terhadap kepuasan pelanggan. Selanjutnya, diperoleh Thitung (4,589) > Ttabel (2,055) dengan Tingkat signifikansi yang diperoleh sebesar 0,00 menunjukkan variabel Lokasi berpengaruh signifikan terhadap kepuasan pelanggan. Penelitian dilakukan di Barbershop Threenine Palopo sejak bulan April sampai Mei 2024.
Pengaruh Kualitas Layanan dan Brand Trust terhadap Loyalitas Pelanggan pada Café Hill&Tiff Palopo Marsal Marsal; Muh. Fadhli Febrian; Alda Azzahra; Agung Syahputra; Jusrianti Malino
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4923

Abstract

This study aims to analyze the influence of service quality and brand trust on customer loyalty at Café Hill & Tiff in Palopo City. A quantitative approach was employed, with data collected through questionnaires distributed to 35 respondents who are customers of the café. The data were analyzed using multiple linear regression to examine both simultaneous and partial effects between variables. The results show that service quality and brand trust simultaneously have a significant influence on customer loyalty, with a significance value of 0.011 (< 0.05) and an F-value of 5.365 (> F-table 3.35). Partially, both variables also have a positive and significant impact. The coefficient of determination (R²) indicates that 28.4% of the variation in customer loyalty can be explained by service quality and brand trust, while the remaining 71.6% is influenced by other factors outside this study. These findings underscore the importance of consistently delivering quality service and building brand trust as strategic efforts to maintain customer loyalty amid increasing business competition.
Pengaruh Pelayanan Dan Kualitas Terhadap Kepuasan Pelanggan Toko Cahaya Cosmetic Kota Palopo Riwanda, Riwanda; Syafi’i, Imam; Sestini, Sestini; febrian, Muh fadhli; Renaldi, Renaldi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3014

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pelayanan dan kualitas produk terhadap kepuasan pelanggan pada Toko Cahaya Cosmetic Kota Palopo. Persaingan bisnis ritel kosmetik yang semakin ketat menuntut perusahaan untuk memperhatikan aspek pelayanan dan kualitas produk dalam rangka mempertahankan pelanggan. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada konsumen Toko Cahaya Cosmetic Kota Palopo yang ditentukan dengan teknik accidental sampling. Data dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara simultan pelayanan dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Secara parsial, kualitas produk berpengaruh lebih dominan terhadap kepuasan pelanggan dibandingkan pelayanan. Temuan ini mengindikasikan bahwa konsumen Toko Cahaya Cosmetic lebih mengutamakan kualitas produk yang ditawarkan, meskipun pelayanan tetap berperan dalam membentuk kepuasan. Penelitian ini diharapkan memberikan kontribusi praktis bagi Toko Cahaya Cosmetic dalam meningkatkan strategi pelayanan dan kualitas produk serta kontribusi akademis dalam memperkaya kajian manajemen pemasaran khususnya terkait kepuasan pelanggan di sektor ritel kosmetik.
Co-Authors Abdul Rahman Kadir Agung Syahputra Alda Azzahra Anugrah, Ade Dwi Budi Santoso Hamza, Adlah Humayra Putri Jusrianti Malino Marsal Marsal Nurjannah Nurjannah Pakan Tangdilinting, Efrain Chandra Panada, Yuhelti Marran Prastiwi, Dian Renaldi Renaldi Riwanda, Riwanda Sestini, Sestini Sri Indrawati, Sri Sumardi Lasise Syafi’i, Imam Yogi, Muhammad