THE INFLUENCE OF BUSINESS ETHICS ON CUSTOMER SATISFACTION (Study of the HATI Apparel Business in Makassar City)

Aksa Awal Nurananda (Faculty of Economics and Business, Makassar State University)
Anwar Anwar (Faculty of Economics and Business, Makassar State University)
Ilham Wardhana Haeruddin (Faculty of Economics and Business, Makassar State University)
Abdi Akbar (Faculty of Economics and Business, Makassar State University)
Muhammad Ichwan Musa (Faculty of Economics and Business, Makassar State University)

Jurnal Ekonomi
Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023

This study aims to determine the effect of business ethics on customer satisfaction at HATI Apparel Business in Makassar City. Indicators of business ethics consist of justice, honesty and trust. This type of research is quantitative associative in nature. The population is 471 customers in the January-December 2021 period of HATI Apparel Business in Makassar City. The sampling technique used was accidental sampling with a sample size of 70 respondents. The data collection technique was carried out by distributing questionnaires to customers. The data analysis technique uses simple regression with the help of SPSS version 25 software. The results of this study indicate that business has a positive and significant effect on customer satisfaction, partially on customer satisfaction of HATI Apparel Business in Makassar City. Simultaneously, the influence of business ethics has a significant effect on Customer Satisfaction at HATI Apparel Business in Makassar City.