Analisis Faktor yang Mempengaruhi Minat Belanja Online Pada Mahasiswa di Pulau Bengkalis

Tiara Rahmadani (Program Studi Ekonomi Syariah Jurusan Syariah dan Ekonomi Islam Sekolah Tinggi Agama Islam Negeri Bengkalis)
Nilam Sahana (Program Studi Ekonomi Syariah Jurusan Syariah dan Ekonomi Islam Sekolah Tinggi Agama Islam Negeri Bengkalis)
Suci Hikmatul Jannah (Program Studi Ekonomi Syariah Jurusan Syariah dan Ekonomi Islam Sekolah Tinggi Agama Islam Negeri Bengkalis)
Alya Yunita (Program Studi Ekonomi Syariah Jurusan Syariah dan Ekonomi Islam Sekolah Tinggi Agama Islam Negeri Bengkalis)

Madani: Multidisciplinary Scientific Journal
Vol 1, No 8 (2023): September

This study aims to determine the factors that influence online shopping interest for students on Bengkalis Island. The method used in this study is quantitative-qualitative method. The sample of this study was students at two universities on Bengkalis Island, namely the Bengkalis State Polytechnic Campus and STAIN Bengkalis. The focus of the research is students from two Universities who have made payments online within the past six months. The sampling method used in this study is non probability   sampling. Non probability sampling is a sampling technique that does not use election rules. The results of this study indicate that the variables, Atmosphere, Product, Price, Promotion, Trust, Service, and Orientation partially and simultaneously influence and significantly influence the interest of online shopping.