Journal of Secretary and Business Administration
Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis

Perencanaa Buku Katalog Fotografi Sebagai Media Informasi Dan Promosi Di Kampung Sampireun Resort & Spa

Najib, Moh Farid (Unknown)
Prameswari, Herdina (Unknown)



Article Info

Publish Date
28 Aug 2023

Abstract

Intention in visiting tourist attractions can be increased by doing promotions. In addition to promotion, through the information media used, it must be able to meet customer needs. One of the effective information media that can be used is a catalog. The purpose of this paper is to find out the manufacture of a photography catalog book that contains information and photos of the products or services offered. The method used by the author in making this catalog book project is the glass box method, which starts from problem identification, concept development, design, testing and printing, editing, material searching, improvement and distribution. In addition, qualitative methods through in-depth interviews were conducted. The results of the design resulted in a printed version of the photography catalog book and a digital version. The feedback of the printed version of the photography catalog book shows that the catalog book facilitates the dissemination of information, the design is good, complete and able to explain the information needed, while the feedback on the digital version shows that the number of people who clicked on the catalog fluctuated.

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Journal Info

Abbrev

jsab

Publisher

Subject

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

The history of the Journal Journal of Secretary and Business Administration (Henceforth JSAB) is established in June 2017. It is created as a medium for practitioners, lecturers, and researchers interested in studying the disciplines of secretary and business administration, both in theory and ...