Articles
<![CDATA[Analisis Tingkat Prioritas Atribut Kualitas Layanan Perusahaan Penyedia Jasa Layanan Logistik ]]>
<![CDATA[Najib, Moh Farid]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol 8, No 1 (2012) ]]>
Publisher : <![CDATA[Business Administration Study Program - Universitas Katolik Parahyangan ]]>
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<![CDATA[This study specifically have the purpose is to define the attributes of service qual-ity; determine the strengths and weaknesses of the quality of service; categorizingstrengths and weaknesses of the quality of service firms engaged in logistics servicesprovider. The depth Interview with servqual model framework as well as logisticsservice quality model was conducted to define the attributes of logistics serviceproviders. This sample size was 200 respondents, and of the 258 questionnairesdistributed and returned by 25 of which can be processed as many as 201 respondents.32 items defined and analyzed using a model servqual to determine the strengths andweaknesses of the quality of service, categorization strengths and weaknesses andtesting performed by using Paired sample t-test it was found that the weighting isperformed so that the resulting ranking of the attributes of the service.Keywords: SERVQUAL, Logistics Service Provider]]>
<![CDATA[HUBUNGAN PEMBELI DAN PEMASOK: KERJASAMA UNTUK MENINGKATKAN KEPUASAN DAN LOYALITAS PELANGGAN ]]>
<![CDATA[Najib, Moh Farid]]>
<![CDATA[ JURNAL BISNIS STRATEGI Vol 16, No 1 (2007): Juli ]]>
Publisher : <![CDATA[Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip ]]>
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DOI: 10.14710/jbs.16.1.70-81
<![CDATA[This article would like to explore the literatures has focused upon the relationship between buyer and supplier. The buyer and supplier relationship become a vehicle for assisting the strategic intention on the firm through inputs from key suppliers willing to help. Moreover, the concept of Customer Relationship Management (C.R.M) and Supplier Relationship Management (S.R.M) become new paradigm how enterprises focus on satisfying Customer. However, understanding buyer-setter relationship needs more open sharing information between them.]]>
<![CDATA[Analisis Tingkat Prioritas Atribut Kualitas Layanan Perusahaan Penyedia Jasa Layanan Logistik ]]>
<![CDATA[Moh Farid Najib]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 8 No. 1 (2012) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v8i1.414.%p
<![CDATA[This study specifically have the purpose is to define the attributes of service qual-ity; determine the strengths and weaknesses of the quality of service; categorizingstrengths and weaknesses of the quality of service firms engaged in logistics servicesprovider. The depth Interview with servqual model framework as well as logisticsservice quality model was conducted to define the attributes of logistics serviceproviders. This sample size was 200 respondents, and of the 258 questionnairesdistributed and returned by 25 of which can be processed as many as 201 respondents.32 items defined and analyzed using a model servqual to determine the strengths andweaknesses of the quality of service, categorization strengths and weaknesses andtesting performed by using Paired sample t-test it was found that the weighting isperformed so that the resulting ranking of the attributes of the service.Keywords: SERVQUAL, Logistics Service Provider]]>
<![CDATA[The Effect of Perceived Usefulness, Trust and Visual Information toward Attitude and Purchase Intention ]]>
<![CDATA[Vika Gustyana Mulyani]]>;
<![CDATA[Moh Farid Najib]]>;
<![CDATA[Alexandre Desausa Guteres]]>
<![CDATA[ Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/jmi.v1i01.12
<![CDATA[Bandung is one of culinary cities in Indonesia that continues to show the growth of restaurant businesses. It provides intense competition for the culinary industries to keep the businesses alive. The consumer trend itself changes to how-to learning company through the choice of article, for example the use of Instagram. This study thus aims to identify the influence of Instagram food blogger elements namely perceived usefulness, trust, and visual information on consumer buying attitudes and their purchase intentions. To test the proposed model, this study applies variance-based structural equations Partial Least Squares (PLS) modeling with 200 Instagram food blogger who are recommended by the readers in Bandung, Indonesia as the samples. The results show all variables have positive effects on attitudes and purchase intention. In contrary, perceived usefulness does not give significant effect on purchase intention. As a follow-up on the results of the study, the managerial implication of these findings is discussed.]]>
<![CDATA[The Effect of Celebrity Endorser on Purchase Intention Cosmetic Product in Millennial Generation Consumers ]]>
<![CDATA[Dara Yuri Andita]]>;
<![CDATA[Moh Farid Najib]]>;
<![CDATA[Rizki Zulfikar]]>;
<![CDATA[Dewi Purnamasari]]>
<![CDATA[ Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/jmi.v1i01.14
<![CDATA[The use of celebrity endorsers has become even more attractive to many consumers, including cosmetic consumers in Indonesia. Using the appropriate celebrity endorser is believed as one way to increase sales and to reduce the budget for advertising that become issues for certain companies. The purpose of this study is to examine the factors of the source credibility model consist of attractiveness, trustworthiness, and expertise that have positive or significant effects on consumer purchases intention. Questionnaire were distributed to millennial generation as the targeted cosmetic consumers in Indonesia. By using Likert scale points, the results of the questionnaire distribution received a total of 475 respondents, but only 438 questionnaires used in the test. This study was tested by using SEM-PLS. The results showed that all variables had positive and significant influences on consumer purchase intention in Indonesia. This study examined the influence of celebrity endorsers on social media on the purchase intention of the millennial or Y generation as the focus. The next research is expected to carry the same model, but with different generation as the object of the study.]]>
<![CDATA[Consideration Analysis of Muslim Purchase Intention on Korean Beauty Products ]]>
<![CDATA[Nurul Anisa Setiani]]>;
<![CDATA[Moh Farid Najib]]>;
<![CDATA[Fatya Alty Amalia]]>;
<![CDATA[Dewi Purnamasari]]>
<![CDATA[ Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/jmi.v2i1.30
<![CDATA[The purpose of this study is to analyze the considerations of Muslim consumers in buying Korean beauty products or commonly called Korean Beauty. The author also examines the effect of halal awareness, country of origin, and product ingredients on purchase intention. This research was conducted using mixed methods. The sample was obtained from primary data by distributing online questionnaires with 330 respondents and conducting in-depth interviews with four informants from West Java. For the data analysis, it employs IBM SPSS Statistics 22 for the quantitative data testing. Meanwhile, the qualitative data uses three qualitative paths: data reduction, data presentation, and conclusion. The results shows that product ingredients and country of origin have positive effects on purchase intention while halal awareness does not affect the purchase intention of Korean beauty products. These results have implications for the need of complete information in choosing products from non-Muslim countries.]]>
<![CDATA[Inovasi Desain Kemasan (Packaging) sebagai Faktor Peningkatan Daya Saing Produk UMKM di Desa Ciwarua, Kabupaten Bandung Barat ]]>
<![CDATA[Moh Farid Najib]]>;
<![CDATA[Agustunus Februadi]]>;
<![CDATA[Tjetjep Djarnika]]>;
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Carolina Magdalena Lasambouw]]>;
<![CDATA[Neneng Nuryati]]>
<![CDATA[ Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Lancang Kuning ]]>
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DOI: 10.31849/dinamisia.v6i1.8397
<![CDATA[The purpose of this Community Service (PkM) program is to solve the problems faced by MSMEs for home-based industrial food products in Ciwaruga Village, Parongpong District, West Bandung Regency through assistance in the process of developing product packaging designs produced by MSMEs. Justification for priority issues was developed by optimizing potential through community empowerment through Community Service program support to increase awareness of packaging through surveys of packaging importance, development of appropriate technology and development of marketing networks to increase the competitiveness of MSME home-cooked food products in Ciwaruga Village. The design design of the problem solution implementation method begins with coordination with the Village Head and the Ciwaruga Village Secretary. The output that will be produced from the Community Service program is Appropriate technology, in the form of packaging design/design and a high level of understanding about the importance of packaging through packaging development training.]]>
<![CDATA[PENINGKATAN KAPASITAS LEMBAGA MELALUI PENGEMBANGAN KOMUNIKASI PEMASARAN GUNA MENDORONG MINAT DONATUR DALAM BERDONASI PADA ISTANA YATIM DHU’AFA ]]>
<![CDATA[Moh Farid Najib]]>;
<![CDATA[Dedi Saefuloh]]>;
<![CDATA[Iwan Mulyawan]]>;
<![CDATA[Eddy Syah Yahya]]>;
<![CDATA[Tjetjep Djatnika]]>
<![CDATA[ Jurnal Difusi Vol 3 No 1 (2020): Jurnal Difusi ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung ]]>
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DOI: 10.35313/difusi.v3i1.1946
<![CDATA[Istana Yatim Dhu’afa (Pesantren Alam Gratis Berbasis Agrobisnis) yang berlokasi di Jalan Sariwangi, Parongpong, Kabupaten Bandung Barat, Provinsi Jawa Barat, menghadapi permasalahan berupa belum memiliki donator tetap dan banyak calon donator yang kurang berminat untuk berdonasi karena Yayasan belum berbadan hukum, maka guna memenuhi kebutuhan pengelolaan para pengurus berjualan dan bercocok tanam demi menghidupi anak-anak asuhnya. Tujuan dari kegiatan ini adalah mengembangkan model komunikasi pemasaran yang dapat meningkatkan minat para donator untuk mendonasikan baik berupa infaq, shodaqoh maupun zakatnya. Kedua permasalahan tersebut adalah Istana Yatim Dhu’afa (Pesantren Alam Gratis Berbasis Agrobisnis) Hasil dari kegitan menunjukkan bahwa model komunikasi pemasaran yang dikembangkan berupa Instagram dan Facebook, disamping mengembangan logo baru yang dijadikanmerek/barand bagi Yayasan sehingga mampu meningkatkan minat untuk berdonasi. Kata kunci: Legalitas, kominikasi pemasaran, minat untuk berdonasi]]>
<![CDATA[Program Pengembangan Daerah Binaan Pengembangan SOP Destinasi Wisata Kabupaten Kuningan ]]>
<![CDATA[Moh Farid Najib]]>;
<![CDATA[Arie Indra Gunawan]]>;
<![CDATA[Fatya Alty Amalia]]>;
<![CDATA[Rafiati Kania]]>;
<![CDATA[Benny Barnas]]>;
<![CDATA[Neneng Nuryati]]>
<![CDATA[ Jurnal Difusi Vol 5 No 1 (2022): Jurnal Difusi ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung ]]>
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DOI: 10.35313/difusi.v5i1.3408
<![CDATA[Tujuan dari program Pengabdian kepada Masyarakat (PkM) ini adalah untuk memecahkan masalah yang dihadapi oleh sektor pariwisata di Kabupaten Kuningan, Jawa Barat melalui bantuan dalam proses pengembangan Standar Prosedur Operasional (SOP) Pengembangan Destinasi Wisata Kabupaten Kuningan, Jawa Barat. Identifikasi masalah mitra dilakukan dengan studi dokumen pengembangan destinasi wisata di wilayah studi. Rancangan solusi masalah dengan memperhatikan penyebab sehingga didapatkan tiga solusi permasalahannya, yaitu; pengembangan SOP bidang Pengembangan Destinasi Wisata; Pengembangan SOP Pemberdayaan Masyarakat yang diberikan oleh Kepala Bidang Pengembangan Destinasi wisata, Dinas Pemuda, Olahraga dan Pariwisata Kabupaten Kuningan. Luaran yang dihasilkan dari program Pengabdian kepada Masyarakat ini meliputi; (1) Luaran wajib. Luaran wajib yang dihasilkan dalam kegiatan Pengabdian kepada Masyarakat (PkM) di Kabupaten Kuningan berupa Teknologi Tepat Guna, dalam bentuk rancangan/desain SOP Pengembangan Destinasi Wisata Kabupaten Kuningan; (2) Luaran tambahan berupa artikel yang dipublikasi pada jurnal pengabdian. Hasil yang dikembangkan berupa SOP-AP Bidang Pengembangan Destinasi Wisata sebanyak 21 SOP-AP, keberlanjutan program masih banyak lagi upaya peningkatan layanan di bidang pengembangan pariwisata di Kabupaten Kuninga.]]>
<![CDATA[Pengaruh Citra Merek dan Kesadaran Merek Terhadap Minat Beli Sport Hijab ]]>
<![CDATA[Ira Tutia]]>;
<![CDATA[Moh Farid Najib]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 10 No 1 (2019): Prosiding Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v10i1.1501
<![CDATA[Fashion hijab terus berkembang di berbagai negara muslim termasuk di Indonesia. Variasi hijab pun semakin berkembang mengikuti kebutuhan masyarakat, salah satunya untuk berolahraga. Merek produk sport hijab tersedia dalam berbagai merek, mulai dari merek lokal hingga internasional. Tujuan dari penelitian ini ialah untuk mengidentifikasi faktor yang dapat mempengaruhi niat pembelian produk sport hijab pada wanita muslim berhijab. Secara khusus, variabel citra merek dan kesadaran merek menjadi variabel yang digunakan dalam penelitian untuk mengetahui pengaruhnya terhadap variabel niat beli yang digunakan. Pengumpulan data dilakukan melalui pendistribusian kuesioner secara online kepada 264 responden wanita muslim berhijab dan melakukan kegiatan olahraga ringan maupun berat di wilayah Jawa Barat, Indonesia. Pengujian dengan metode pengukuran PLS-SEM digunakan sebagai teknik yang paling cocok untuk penelitian dengan tujuan prediksi atau eksplorasi pemodelan, disertai dengan pengujian outer dan inner model untuk mengukur model yang digunakan dalam penelitian. Temuan penelitian menunjukkan bahwa kedua variabel yang digunakan, baik citra merek maupun kesadaran merek berpengaruh secara positif dan signifikan terhadap niat beli produk merek sport hijab bagi wanita muslim berhijab. Selain itu, variabel citra merek menjadi faktor yang lebih penting dibanding kesadaran merek. Disisi lain, citra merek juga dapat mempengaruhi kesadaran merek dengan baik.]]>
