Global Research on Tourism Development and Advancement (GARUDA)
Vol 5 No 1 (2023): Global Research on Tourism Development and Advancement (GARUDA)

Service Quality and Customer Loyalty on Customer Satisfaction at a Hotel

Sjukriana, Juke (Unknown)
Falaq, Muhammad (Unknown)

Article Info

Publish Date
04 Oct 2023

Abstract

Company Hotel Salak Express is currently experiencing very rapid development in line with the needs of society in various fields of life. To be able to meet people's needs, good service is needed in order to create loyalty for customers which will affect the company itself. At this study, the researcher aims to determine the effect of service quality and customer loyalty on customer satisfaction. The population in this study were 70 consumers of hotel service users. The data collection method was done through a questionnaire. The research method is quantitative. The data used in this study are primary data. Data collection was carried out using a questionnaire. Analysis using Multiple Regression with testing using SPSS.

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Journal Info
Global Research on Tourism Development and Advancement (GARUDA)
Website

Abbrev

Garuda

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

This journal examines the phenomenon of unique interrelation between tourism activities, community development, and environmental sustainability, with the aim to find an alternative solution for sustainable tourism development, including: - Cultural and Heritage Tourism - Sustainable Tourism - ...