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All Journal Global Research on Tourism Development and Advancement (GARUDA)
Sjukriana, Juke
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Promosi dan Lokasi terhadap Keputusan Berkunjung di Museum Siwalima Ambon Falaq, Muhammad; Sjukriana, Juke; Pariama, Deria Tedry Lourentia
Stupa Vol 5 No 2 (2023): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.5.2.107-122

Abstract

The goal of this study was to see if Instagram promotion and location had a partial and simultaneous effect on the visit decision to Museum Siwalima Ambon. This study used a quantitative research method with a questionnaire instrument and sample of 100 visitors to the Museum Ambon Siwalima. This study has 3 variables: Instagram Social Media Promotion (X1), Location (X2), and Visit Decision (X3) (Y). This study’s analysis included statistical descriptive analysis, coefficient of determination, and simple linear regression using SPSS 24.0. The findings of this study show that factors X1 and X2 have a substantial influence on Y, with a significance level of less than 0.05. The results of the influence coefficients X1 and X2 on Y = 0.758 were then obtained, indicating that Social Media Promotion on Instagram and Location both had a strong influence on the visit decision to Museum Siwalima Ambon.
Transform the Paradigm of Conventional to Advanced Cooking Process Sjukriana, Juke; Falaq, Muhammad
Stupa Vol 4 No 1 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.1.73-83

Abstract

Hotel Salak The Heritage, a four star hotel in Bogor, has conducted the research for developing and producing spice powder in cooperation with PT AGFI which already exists in Sundanese food industry. The spice powder is produced by using stable pressure, low temperature drying process (50-60°C) and intensive quality controls, which result in low water content and hygienically excellent product, as it is free from bacterial filth and other impurities. Since this product only consists of natural ingredients, it gives a standard flavoring effect and no unwanted colors to the end food product. Hotel Salak has made some experiments on the effectiveness of cooking process using spice powder, one of the examples is Beef Rendang, and saves cooking and preparation time up to 16.7% and saves cost up to 9.36 %. This is expected to change the paradigm of conventional to more effective, efficient and clean cooking process.
Pengaruh Persepsi Harga, Kualitas Layanan dan Fasilitas Wisata pada Kepuasan Pengunjung Wisata Falaq, Muhammad; Sjukriana, Juke; Afifah, Hasna Nur
Stupa Vol 4 No 1 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.1.1-24

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Persepsi Harga Kualitas Pelayanan dan Fasilitas Wisata terhadap Kepuasan Pengunjung. Objek penelitian ini adalah pengunjung Tangkuban Perahu yang berada di Kota Bandung, Jawa Barat. Teknik pengambilan sampel dalam penelitian ini adalah Convenience Sampling. Responden dalam penelitian ini sebanyak 150 responden dengan menggunakan Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Hasil penelitian yang telah diperoleh setelah dilakukan pengujian Model Struktural/Uji Hipotesis (Inner Model) menunjukkan bahwa Persepsi Kualitas Harga Kualitas Pelayanan dan Fasilitas Wisata berpengaruh terhadap Kepuasan Pengunjung Tangkuban Perahu Bandung Jawa Barat. Variabel Persepsi Harga berpengaruh positif dan signifikan terhadap Kepuasan Pengunjung Tangkuban Perahu Bandung Jawa Barat. Variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pengunjung Tangkuban Perahu Bandung Jawa Barat. Dan Variabel Sarana Wisata berpengaruh positif dan signifikan terhadap kepuasan pengunjung Tangkuban Perahu Bandung Jawa Barat.
Service Quality and Customer Loyalty on Customer Satisfaction at a Hotel Sjukriana, Juke; Falaq, Muhammad
Stupa Vol 5 No 1 (2023): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.5.1.29-37

Abstract

Company Hotel Salak Express is currently experiencing very rapid development in line with the needs of society in various fields of life. To be able to meet people's needs, good service is needed in order to create loyalty for customers which will affect the company itself. At this study, the researcher aims to determine the effect of service quality and customer loyalty on customer satisfaction. The population in this study were 70 consumers of hotel service users. The data collection method was done through a questionnaire. The research method is quantitative. The data used in this study are primary data. Data collection was carried out using a questionnaire. Analysis using Multiple Regression with testing using SPSS.
Co-Authors Afifah, Hasna Nur Falaq, Muhammad Pariama, Deria Tedry Lourentia