Pengaruh Media Sosial terhadap Konsumsi Frozen Food di Masa Pandemi COVID-19: The Influence of Social Media on Frozen Food Consumption During the COVID-19 Pandemic

Puji Lestari (Department of Nutrition, Faculty of Psychology and Health, Universitas Islam Negeri Walisongo Semarang, Semarang, Indonesia)
Farida Rachmawati (Department of Islamic Communication and Broadcasting, Faculty of Dakwah and Communication, Universitas Islam Negeri Walisongo Semarang, Semarang, Indonesia)

Amerta Nutrition
Vol. 7 No. 3 (2023): AMERTA NUTRITION (Bilingual Edition)

Background: The COVID-19 pandemic has significantly impacted people's lives in Indonesia. The Enforcement of Community Activity Restrictions (PPKM) causes community activities to be online-based (network). This condition impacts the use of social media as a medium of communication and information for each individual. Exposure to social media will also affect changing people's behavior, including consumer behavior. In order to meet consumption needs during a pandemic, frozen food is a more practical and hygienic choice. Objectives: This study aimed to look at the effect of social media on the consumption of frozen food during the COVID-19 Pandemic. Methods: The research design was cross-sectional. The population consisted of students, lecturers, and staff at UIN Walisongo. The total sample was 212 people using a purposive sampling technique. Retrieval data on social media use using a questionnaire and consumption of frozen food using the Food Frequency Questionnaire (FFQ). Results: The results of the Spearman correlation test showed a relationship between social media use and frozen food consumption (p=0.030 and r=-0.149). There is no relationship between mass media use and frozen food consumption (p=0.654 and r=-0.031). Conclusion: There is a significant effect of social media on the consumption of frozen food, and there is no effect of using mass media on the consumption of frozen food.