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All Journal Amerta Nutrition
Farida Rachmawati
Department of Islamic Communication and Broadcasting, Faculty of Dakwah and Communication, Universitas Islam Negeri Walisongo Semarang, Semarang, Indonesia
Health Professions Medicine & Pharmacology Nursing Public Health Other

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Pengaruh Media Sosial terhadap Konsumsi Frozen Food di Masa Pandemi COVID-19: The Influence of Social Media on Frozen Food Consumption During the COVID-19 Pandemic Puji Lestari; Farida Rachmawati
Amerta Nutrition Vol. 7 No. 3 (2023): AMERTA NUTRITION (Bilingual Edition)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/amnt.v7i3.2023.377-383

Abstract

Background: The COVID-19 pandemic has significantly impacted people's lives in Indonesia. The Enforcement of Community Activity Restrictions (PPKM) causes community activities to be online-based (network). This condition impacts the use of social media as a medium of communication and information for each individual. Exposure to social media will also affect changing people's behavior, including consumer behavior. In order to meet consumption needs during a pandemic, frozen food is a more practical and hygienic choice. Objectives: This study aimed to look at the effect of social media on the consumption of frozen food during the COVID-19 Pandemic. Methods: The research design was cross-sectional. The population consisted of students, lecturers, and staff at UIN Walisongo. The total sample was 212 people using a purposive sampling technique. Retrieval data on social media use using a questionnaire and consumption of frozen food using the Food Frequency Questionnaire (FFQ). Results: The results of the Spearman correlation test showed a relationship between social media use and frozen food consumption (p=0.030 and r=-0.149). There is no relationship between mass media use and frozen food consumption (p=0.654 and r=-0.031). Conclusion: There is a significant effect of social media on the consumption of frozen food, and there is no effect of using mass media on the consumption of frozen food.
Co-Authors Puji Lestari