Jurnal PkM (Pengabdian kepada Masyarakat)
Vol 6, No 5 (2023): Jurnal PkM: Pengabdian kepada Masyarakat

Perancangan Desain Label Kemasan, Company Profile, dan Standing Banner untuk Meningkatkan Nilai Jual Produk “Maznah Nais”

Latifatuz Zahro (Universitas Islam Negeri Maulana Malik Ibrahim Malang)
Nurul Hikmah (Universitas Islam Negeri Maulana Malik Ibrahim Malang)
M. Riyadus Solihin (Universitas Islam Negeri Maulana Malik Ibrahim Malang)
Ahmad Faruq Faza Binnaja (Universitas Islam Negeri Maulana Malik Ibrahim Malang)
Nadya Putri Maulina (Universitas Islam Negeri Maulana Malik Ibrahim Malang)
Hendian Oritza Anugrah Nastiti (Universitas Islam Negeri Maulana Malik Ibrahim Malang)



Article Info

Publish Date
30 Oct 2023

Abstract

The Maznah Nais product is a homemade light snack product produced by the Tawang Jaya company located in Tawangrejeni Village, Turen District, Malang Regency. This brand has very good quality but only limited to the scope of people close to the owner of the company. The production tools used are still manual so that the products produced are limited. Meanwhile, to buy a more up-to-date tool requires a lot of money. Even though Maznah Nais has good selling quality. Therefore, in order to increase the selling quality of this product, it is necessary to have the latest packaging labels, design a company profile for promotional media to establish cooperation with various investors, and make standing banners or X banner to make it easier to sell offline. Based on the problems encountered, this service takes an approach using qualitative methods. Through interviews, observation, and literature studies. The results obtained were renewal of packaging labels, company profiles, and standing banner

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Journal Info

Abbrev

pkm

Publisher

Subject

Arts Humanities Computer Science & IT Education Social Sciences

Description

Jurnal PkM (Pengabdian kepada Masyarakat) focuses on publishing articles about the results of community service activities in any form, whether in the form of products or in the form of modules and methods. This journal contains publications from all fields of science, both education, arts and ...