Jurnal Ekonomi Dan Bisnis
Vol 26, No 2 (2023): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2023

STRATEGI PROMOSI OBYEK WISATA MINGGON JATINAN DI KABUPATEN BATANG

Dewi Yuniar Magetana (Universitas Pekalongan)



Article Info

Publish Date
08 Sep 2023

Abstract

Minggon Jatinan tourism object in the first year of its opening gained a fairly large turnover, but in the course of the following years this tourist attraction has decreased a large turnover. This study aims to analyze the promotion strategy of Jatinan Minggon attractions conducted by the manager of Jatinan Minggon. This study is a qualitative approach with descriptive analysis methods. Data collection techniques in this study using observation techniques, interviews, and documentation. Validity techniques using triangulation source triangulation techniques and techniques. Data analysis techniques used are descriptive analytical methods. The results showed that the promotional strategy undertaken by the manager of the Jatinan Minggon the author of the view is interesting but still simple so it has not boosted the amount of turnover as in the early years of the event. More cooperation is needed with the local Department of Culture and Tourism and other agencies in promoting tourism objects Minggon Jatinan

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Journal Info

Abbrev

jebi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ekonomi dan Bisnis adalah jurnal yang mempublikasikan hasil -hasil penelitian dan kajian pustaka dibidang ekonomi manajemen, Akuntansi dan Bisnis. Jurnal Ekonomi dan bisnis Terbit secara berkala dua kali dalam setahun yaitu dibulan Maret dan September. ...