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STRATEGI PROMOSI OBYEK WISATA MINGGON JATINAN DI KABUPATEN BATANG Dewi Yuniar Magetana
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2023): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v26i2.3315

Minggon Jatinan tourism object in the first year of its opening gained a fairly large turnover, but in the course of the following years this tourist attraction has decreased a large turnover. This study aims to analyze the promotion strategy of Jatinan Minggon attractions conducted by the manager of Jatinan Minggon. This study is a qualitative approach with descriptive analysis methods. Data collection techniques in this study using observation techniques, interviews, and documentation. Validity techniques using triangulation source triangulation techniques and techniques. Data analysis techniques used are descriptive analytical methods. The results showed that the promotional strategy undertaken by the manager of the Jatinan Minggon the author of the view is interesting but still simple so it has not boosted the amount of turnover as in the early years of the event. More cooperation is needed with the local Department of Culture and Tourism and other agencies in promoting tourism objects Minggon Jatinan

Financial Performance and Share Price: The Moderating Role of Exchange Rate Meliza Meliza; Dewi Yuniar Magetana; Andini Ayuningtyas
SIMAK Vol 22 No 01 (2024): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v22i01.498

Fluctuations that occur in the financial performance of food and beverages companies may have an impact on their share price. Economic instability and the impact of Covid-19 can reduce the company's financial performance and stock performance. Therefore, this research aims to examine the effect of financial performance on stock prices in food and beverages companies from 2018 to 2022. Moreover, the novelty of this research is that it applies the exchange rate as a moderating variable. This research uses liquidity ratios, profitability, and activity ratios in measuring the company's financial performance. Multiple regression analysis using a random-effect model was applied to measure the influence of liquidity, profitability, and activity on stock prices as well as the role of the exchange rate as a moderating variable. The results of analysis revealed that liquidity, profitability, and activity ratio have positive and significant effects on share prices. In addition, the exchange rate can moderate the relationship between profitability and share price as well as the relationship between activity ratios and share price.

OPTIMALISASI CONTENT MARKETING BUMDES “TIRTA ARUM” DALAM UPAYA PENINGKATKAN DAYA TARIK WISATAWAN Satrio, Danang; Yuniar Magetana, Dewi; Khanafi, Ahmad
GLOBAL ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Mei 2024, GLOBAL ABDIMAS
Publisher : Unit Publikasi Ilmiah Perkumpulan Intelektual Madani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51577/globalabdimas.v4i1.499

Pemasaran masih menjadi salah satu persoalan yang dihadapi pelaku usaha desa, termasuk BUM Desa atau BUMDes. BUMDes Pemerintah Desa Sumurjomblangbogo memiliki Badan Usaha Milik Desa (BumDesa) yang mengelola Kolam Renang “Tirta Arum dengan tujuan meningkatkan perekonomian desa dan meningkatkan pengelolaan potensi desa serta meningkatkan pembangunan desa dan memberdayakan masyarakat. Namun seiring dengan berjalnya waktu, kolam renang tersebut mengalami permasalahan yaitu kurangnya minat wisatawan untuk berkunjung ke kolam renang tersebut. Tujuan dalam pendampingan ini adalah manajemen BUMDes mampu membuat content marketing berbasis digital. Strategi yang dikembangkan yaitu dengan online marketing dengan fokus pada pemasaran yang memanfaatkan media sosial. Sebelum dilakukan online marketing, peserta di bekali dengan pembuatan konten-konten yang menarik dan kreatif agar dapat meningkatkan calon pengunjung. Metode yang digunakan untuk mencapai tujuan kegiatan ini antara lain dengan Participatory Rural Appraisal (PRA). PRA merupakan salah satu cara untuk dapat memahami desa secara partisipatif, informasi yang didapat merupakan informasi yang langsung dari masyarakat desa itu sendiri. Pendekatan yang digunakan dalam kegiatan ini yaitu dengan melakukan pendampingan, pendidikan dan pelatihan sebagai upaya meningkatkan kemampuan mitra, dalam hal ini perangkat desa, pengurus lembaga desa, dan masyarakat pada umumnya dalam mengetahui dan memahami pembuatan konten kreatif pada media sosial. Hasil dari pelaksanaan PKM ini adalah anggota BUMDes dapat membuat content marketing yang lebih menarik dan kreatif serta dapat menjangkau audiens lebih luas.

Manajemen Keuangan untuk Mendukung Pendidikan Anak Ayuningrum, Anggrainy Putri; Mahmudah, Dina Amalia; Ulum, Akhmad Samsul; Chalimah, Chalimah; Magetana, Dewi Yuniar; Affa, Ahmad Syaiful; Dewi, Kartika Sandra
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48777

Orang tua menghadapi tantangan dalam menyediakan pembiayaan dalam mendukung pendidikan anak. Jumlah murid yang putus sekolah meningkat salah satunya dikarenakan permasalahan biaya pendidikan. Orang tua belum menyiapkan dana simpanan untuk anaknya. Kegiatan PkM ini dilakukan untuk meningkatkan kesdaran orang tua murid mengenai pentingnya menyiapkan dana pendidikan anak dimulai dari sekarang. Kegiatan ini dilaksanakan di SD Negeri 8 Bendan yang juga diikuti oleh mahasiswa asing dari Filipina yang ikut menceritakan bagaimana pengasuhan anak di Filipina . Terdapat 48 orang tuan yang hadir terdiri dari kelas 1 – kelas 3. Metode yang digunakan ialah identifikasi masalah, analisis kebutuhan, penyampaian materi dan evaluasi. Pada analisis data digunakan teknik analisis kualitatif. Hasil pada kegiatan PkM ini terlihat pada test yang dilaksanakan sebelum dan sesudah kegiatan. Seperti pemahaman literasi keuangan yang mengalami peningkatan 78%, pengaturan manajemen keuangan meingkat 83%, rencana kepemilikan tabungan sebesar 83% dan rencana memiliki usaha tambahan sebesar 48%. Diharapkan dari kegiatan ini akan menjadikan meningkatkan jumlah anak yang bersekolah dan menurunkan angka putus sekolah khususnya di Kota Pekalongan.

Penguatan Kepatuhan Hukum, Manajemen Keuangan, dan Inovasi Bisnis Janaka Cafe & Gaming Untuk Keberlanjutan Ekonomi Rakhmatika, Devi; Magetana, Dewi Yuniar; Regina, Nabila Ayu; Haitami, Muhammad Atar Rahman; Aulia, Zidna Rahma; Ramadhani, Dina; Eka, Manisa Rahma
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48790

Janaka Cafe sebagai pelaku UMKM menghadapi tantangan dalam aspek legalitas, manajemen keuangan, dan inovasi bisnis. Program pemberdayaan ini bertujuan meningkatkan kepatuhan hukum, memperbaiki sistem keuangan, serta mendorong inovasi berbasis teknologi untuk keberlanjutan usaha. Kegiatan dilaksanakan dengan pendekatan Participatory Rural Appraisal (PRA) yang melibatkan pengelola dan karyawan dalam proses identifikasi masalah dan solusi. Metode yang digunakan meliputi observasi, pelatihan hukum bisnis, penggunaan aplikasi keuangan digital, dan penyusunan strategi inovasi. Hasil menunjukkan peningkatan pemahaman mitra yang ditandai dengan pendaftaran SIUP dan NIB, serta penerapan sistem kasir digital melalui aplikasi Kasir Pintar dan mulai merancang berbagai inovasi. Kegiatan ini memberikan dampak praktis dalam memperkuat tata kelola usaha dan mendorong mitra menuju UMKM yang kompetitif dan berkontribusi nyata terhadap ekonomi lokal.

Penguatan Manajemen dan Strategi Pengelolaan Kolam Renang BUMDes Tirta Arum untuk Peningkatan Pendapatan Desa Dewi Yuniar Magetana; Dina Amalia Mahmudah; Danang Satrio; Supajar Bayu Aji; Kalina Faradisa Widodo; Fathia Zulfa; Nadia Chusna Chotimah; Farah Ulayya
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Agustus : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6464

The objective of this mentoring activity is to increase the capacity of swimming pool managers, particularly in strengthening management and sustainable management strategies. With this increased capacity, it is hoped that Tirta Arum Swimming Pool can develop into a valuable village asset, both economically and socially. The swimming pool will not only provide a source of income for the village but also serve as a means of recreation, education, and social interaction for the surrounding community. The method used in this mentoring activity is Participatory Rural Appraisal (PRA), an approach that emphasizes active community participation in every stage of the planning process, decision-making, and program implementation. PRA enables village communities, including Tirta Arum Village-Owned Enterprise (BUMDes) managers, to analyze their environmental conditions, identify problems, and design contextual and sustainable solutions. This approach is implemented through structured mentoring, education, and training activities. Direct community involvement aims to foster a sense of ownership and responsibility for swimming pool management. In addition, with training tailored to local needs, managers are expected to be able to apply effective management principles, from planning and financial management to customer service and promotional strategies. Thus, the results of this activity are not only temporary improvements, but also long-term empowerment that contributes to the independence and business aspirations of the Village-Owned Enterprise (BUMDes). Through the PRA method, this activity not only provides an immediate solution to swimming pool management problems but also increases the independence of the community and managers in developing and operating the business sustainably. This increased community participation is expected to foster a sense of ownership (a sense of belonging) towards the swimming pool as a shared property.

PENGARUH BUDAYA ORGANISASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI MODERASI Dewi Yuniar Magetana; M. Shofiyuddin
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 2: September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i2.11377

Penelitian ini menganalisis pengaruh budaya organisasi dan kompetensi terhadap kinerja karyawan dengan komitmen organisasi sebagai variabel moderasi. Populasi penelitian terdiri dari 80 karyawan PT. Beverly Internasional, dengan sampel yang diambil menggunakan metode sensus. Data dianalisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan. Uji moderated regression analysis mengungkapkan bahwa komitmen organisasi memperkuat pengaruh budaya organisasi dan kompetensi terhadap kinerja karyawan, sehinggan membuktikan peran moderasi komitmen organisasi dalam hubungan tersebut

Financial Performance and Share Price: The Moderating Role of Exchange Rate Meliza, Meliza; Magetana, Dewi Yuniar; Ayuningtyas, Andini
SIMAK Vol. 22 No. 01 (2024): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v22i01.498

Fluctuations that occur in the financial performance of food and beverages companies may have an impact on their share price. Economic instability and the impact of Covid-19 can reduce the company's financial performance and stock performance. Therefore, this research aims to examine the effect of financial performance on stock prices in food and beverages companies from 2018 to 2022. Moreover, the novelty of this research is that it applies the exchange rate as a moderating variable. This research uses liquidity ratios, profitability, and activity ratios in measuring the company's financial performance. Multiple regression analysis using a random-effect model was applied to measure the influence of liquidity, profitability, and activity on stock prices as well as the role of the exchange rate as a moderating variable. The results of analysis revealed that liquidity, profitability, and activity ratio have positive and significant effects on share prices. In addition, the exchange rate can moderate the relationship between profitability and share price as well as the relationship between activity ratios and share price.

KINERJA KEUANGAN PERBANKAN DAN RETURN SAHAM: PERAN RASIO KECUKUPAN MODAL SEBAGAI VARIABEL MODERASI Meliza, Meliza; Herlinah, Herlinah; Magetana, Dewi Yuniar
J-MIND (Jurnal Manajemen Indonesia) Vol. 10 No. 3 (2025): J-MIND (Jurnal Manajemen Indonesia), December 2025
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v10i3.25040

The banking sector is a key foundation of the Indonesian economic system. The stability and contribution of this sector are significantly influenced by bank financial performance and the dynamics of banking stocks in the capital market. Based on this, this study aims to investigate the effect of banking financial performance, as measured by the loan-to-deposit ratio (LDR) and return on assets (ROA), on stock returns. This study also includes the capital adequacy ratio (CAR) as a moderating variable to assess whether CAR strengthens or weakens the relationship between LDR and ROA on stock returns. The research sample consists of banking companies listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2024. The analytical method used is multiple regression with the Ordinary Least Square (OLS) approach. The analysis results show that ROA has a positive and significant effect on stock returns, with a t-statistic of 2.00, which is significant at the 5% level. Furthermore, CAR is proven to moderate the relationship between ROA and stock returns, indicated by a t-statistic of -1.9, which is also significant at the 5% level. In contrast, LDR did not show a significant effect on stock returns, and CAR failed to moderate the relationship between LDR and stock returns.

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