<![CDATA[The aim of this research is to examine the impact of customers perception of the
service quality dimention to the customer satisfaction and to examine the impact
of customer satisfaction of WADWAXs service quality to the customer repurchase
intention. One hundred respondents are collected by purposive sampling method
with a criteria that is the customer have used auto salon polish service in WADWAX
in the period of January 2011 to August 2014 at least twice a year. A survey method
had been carried out by distributing questionnaire and data are analyzed by multiple
and simple regresi analyst by using SPSS 22.0 software. The result shows that
WADWAX service quality has strong effects to customer satisfication with tangible
and empathy are the most influencing factors. And the customer satisfication has
positive effects to the customer repurchase intention in WADWAX
Keywords: service quality, customer satisfaction, customer repurchase intention]]>
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