POLITENESS NORMS FOR HARMONIOUS COMMUNICATION WHEN SERVING TOURISTS IN CENTRAL JAVA

Purnomo, Budi

KOMUNITAS
Vol 1 (2014): Komunintas Vol 1 Num 2

People in most cultures would probably agree that politeness is needed during their interaction. However there may be differing opinions as to when they should be polite. In tourism industry, tourism serviceproviders act as host and tourists act as guests. Typically hosts will try to act politely and use appropriate politeness norms when  communicating  with  guests  to  ensure  harmonious communication.  The  research  findings  show  that  thetourism service providers in Central Java use various  unggah-ungguh‘politeness norms’ when serving English speaking tourists and Indonesian speaking tourists.Besides that, there are some violations made by the tourism service  providers  in  using  unggah-ungguh  ‘politeness  norms’.  The  research  findings  also  show that  there  are similar and different perspectives on  unggah-ungguh‘politeness norms’ between English speaking tourists with Western culture background and Indonesian speaking tourists with Indonesian culture backgrounds towards the politeness  norms  used  by  the  tourism  service  providers  in  Central  Java.  The  findings  imply  the  needs  of improving  unggah-ungguh  ‘politeness  norms’  implementation  which  is  discovered  from  well  known  noble Javanese culture used by the tourism service providers when serving tourists. Keywords:politeness norms, harmonious communication, English and Indonesian tourists