Body of KnowledgeIklan Politik Televisi

Wijaya, Sri Herwindya Baskara

KOMUNITAS
Vol 1 (2014): Komunintas Vol 1 Num 2

Begin campaign general electoral in 1999, world of political in Indonesia came in new  face.  Many  political  party  begin  use  television media  to  make  promotion. However in before general electoral, political party only use some media without television  such  us  newspaper,  radio  and  below  the  line  media.  So  far,  some political  party  have  used  television  to  advertising political.  There  are  Partai Demokrat, Partai Golkar, PDIP, PKS, PAN, PKB, PPP, Partai Gerindra, Partai Hanura, etc up to new political party such is Partai Nasdem. Choosing television as  advertising  media  because  reasons  of  massive  and more  “live”  in  public perception.  So  it  need  exactly  strategy  to  advertise  in  television  especially  see some factor are track and record of political partyor candidate, time, message content, advertising creator, ethic and media distributor. Key words:Political party, political advertising, television