Edunity: Kajian Ilmu Sosial dan Pendidikan
Vol. 2 No. 9 (2023): Edunity : Social and Educational Studies

Analysis of Roland Barthes' Semiotic Theory as an Approach to Assessing Urban Fashion

Inayatullah, Farisya (Unknown)
Wahjudi, Deddy (Unknown)



Article Info

Publish Date
25 Sep 2023

Abstract

Semiotics is a technique of studying the workings and functions of signs. The researcher analyzes Roland Barthes' semiotic approach which develops the ideas of one of the semioticians, Ferdinand de Saussure, and tries to apply the study of signs more broadly. The focus of this research is to find the meaning of a fashion phenomenon, namely urban fashion. Over time, the urban word developed as a person's lifestyle, so that the urban word was associated with fashion. In this study, the method used is qualitative. Carrying out a qualitative method system, researchers can analyze an image or photograph with Barthes' semiotic approach developed from Saussure, namely denotation, connotation and myth.

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Journal Info

Abbrev

Edunity

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Edunity: Kajian Ilmu Sosial dan Pendidikan is a double-blind, open-access peer-reviewed academic journal in social and educational fields. This journal is published monthly by PT. Publikasiku Academic Solution. Edunity: Kajian Ilmu Sosial dan Pendidikan provide a means for ongoing discussion of ...