Bulletin of Management and Business
Vol. 4 No. 2 (2023): October 2023

Customer Satisfaction: The Role of Excellent Service Factors at Bale Madukara Purwakarta Public Service Mall

Widiya Avianti (Unknown)
Fitria, Dissy (Unknown)



Article Info

Publish Date
15 Oct 2023

Abstract

One of the causes of weak public services is the low performance of public services as measured by the criticism given by the public regarding the slow service process. There is an additional factor that contributes to the cause of weak public services, namely that the government in offering this type of public assistance is overly regulated towards formal implementation and responsibility. Quantitative methods were applied for this study by conducting associative field research. Services excellent at the Bale Madukara Public Service Mal (MPP) in Purwakarta is the focus of this associative research. The results of this study indicate that partially the independent variable, namely Service Excellent, affects the dependent variable, namely Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP) and simultaneously Services Excellent affects Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP). And the most dominant indicator of services excellent that affects customer satisfaction is the "Appearance" indicator. Visitors who come to MPP Bale Madukara Purwakarta are satisfied with the

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Journal Info

Abbrev

bmb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bulletin of Management and Business or abbreviated as BMB is national journal, peer reviewed, open access, online journal of applied research in the field of management and  business area. it is designed to provide a rapid dissemination of original, up to date ideas and timely and significant ...