Jurnal Kajian dan Penelitian Umum
Vol. 1 No. 5 (2023): Oktober : Jurnal Kajian dan Penelitian Umum

Analisis Pengaruh Mouth Watering Food Photography Pada Postingan Instagram @Ayambakarmertua_Official Terhadap Minat Beli Konsumen

Lathyfah Lathyfah (Unknown)
Jupriani Jupriani (Unknown)

Article Info

Publish Date
11 Aug 2023

Abstract

The following research was conducted with the aim of knowing the effect of applying one of the food photography trends, namely mouth watering food photography by the Instagram account @ayambakarmertua_official in its posts on consumer buying interest. Researchers used quantitative methods with Likert scale measurements. The data source is primary data which is obtained directly based on respondents from a questionnaire for tools in obtaining data. The simple random sampling method was used by researchers for sampling with a total of 100 respondents based on the Lemeshow formula. From this study it was concluded that promotional media can influence consumer buying interest through the use of Mouth Watering Food Photography by the Instagram account @Ayambakarmertua_Official.

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Journal Info
Jurnal Kajian dan Penelitian Umum
Website

Abbrev

jkpu

Publisher

Sekolah Tinggi Agama Buddha Nalanda

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan ...