UPI YPTK Journal of Business and Economics
Vol. 8 No. 1 (2023): January 2023

The Influence of Product Quality and Price Perception on Purchase Decision: Satisfaction as A Moderation

Syofika Handayani (Universitas Putra Indonesia YPTK Padang)

Article Info

Publish Date
31 Jan 2023

Abstract

This study examines the influence of product quality and price perception influence purchasing decisions, with satisfaction as a moderating variable at PT. Pariaman Iced Tea. Methods of data collection through surveys and distributing questionnaires, with a sample of 100 respondents. The analytical method used is SEM analysis using smartpls. The research results based on hypothesis testing showed a significant influence of product quality on purchasing decisions. There is a significant influence of price perceptions on purchasing decisions. There is no significant effect of product quality on purchasing decisions which is moderated by satisfaction. There is no significant effect of perceived price on purchasing decisions which is moderated by satisfaction.

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Journal Info
UPI YPTK Journal of Business and Economics
Website

Abbrev

jbe

Publisher

Universitas Putra Indonesia YPTK Padang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

UPI YPTK Journal of Business and Economics is a peer reviewed journal published by Universitas Putra Indonesia, YPTK, Padang West Sumatera, Indonesia. The journal publishes original works that advance knowledge of theory, practice and research in the area of management including Accounting, ...