Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal UPI YPTK Journal of Business and Economics
Syofika Handayani
Universitas Putra Indonesia YPTK Padang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Product Quality and Price Perception on Purchase Decision: Satisfaction as A Moderation Syofika Handayani
UPI YPTK Journal of Business and Economics Vol. 8 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i1.233

Abstract

This study examines the influence of product quality and price perception influence purchasing decisions, with satisfaction as a moderating variable at PT. Pariaman Iced Tea. Methods of data collection through surveys and distributing questionnaires, with a sample of 100 respondents. The analytical method used is SEM analysis using smartpls. The research results based on hypothesis testing showed a significant influence of product quality on purchasing decisions. There is a significant influence of price perceptions on purchasing decisions. There is no significant effect of product quality on purchasing decisions which is moderated by satisfaction. There is no significant effect of perceived price on purchasing decisions which is moderated by satisfaction.
Co-Authors