FIRM: Journal of Management Studies
Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES

BUSINESS FEASIBILITY ANALYSIS OF D’SWEETY LAYERS DESSERT CAKE

Putri, Berliana (Unknown)
Sonny, Sonny (Unknown)



Article Info

Publish Date
25 Feb 2025

Abstract

Dessert is a food served as a cover after the main food that is often found in various countries, including Indonesia. In Indonesia, dessert is usually called "makanan pencuci mulut". Dessert is identical with a sweet taste that is able to arouse the appetite of those who see it because of its attractive appearance. Therefore, an analysis will be carried out regarding the feasibility of the business in the dessert industry to be able to determine the sustainability of the business. In this business plan, a name will be given according to the dessert product that will be launched later, namely D'Sweety Layers which can describe a layered dessert cake with a sweet taste, which is called layers crepes cake. The target audience segmentation is the millennial generation and Z generation, who have so far been accustomed to following trends. Then expand the range not only offline stores but can be ordered online through the food delivery platform.

Copyrights © 2023






Journal Info

Abbrev

FIRM-JOURNAL

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The ...