Pengaruh Kualitas Layanan Mobile Banking BNI terhadap Kepuasan Nasabah PT. Bank Negara Indonesia (Persero) Tbk. Kantor Kas Boulevard Makassar

Halida Sasmita (IBK Nitro Makassar)
Nurfadilah Nurfadilah
Karta Negara Salam (IBK Nitro Makassar)
Dhita Pratiwi AR (IBK Nitro Makassar)
Kevin William Marcello (IBK Nitro Makassar)

Jurnal Manajemen Perbankan Keuangan Nitro
Vol. 6 No. 2 (2023): Juli 2023

The purpose of this study was to determine the effect of BNI mobile banking service quality on customer satisfaction at PT Bank Negara Indonesia (Persero) Tbk. KK Boulevard Branch Office Makassar. The type of research used in this research is qualitative. With a sample of 100 respondents using convenience sampling technique and the analysis method used is simple linear regression analysis. The results showed that: the quality of BNI mobile banking services (X1) has a positive and significant effect on customer satisfaction at PT Bank Negara Indonesia (Persero), Tbk. KK Bouluvard Branch Office Makassar.