Implementasi Strategi Pemasaran Melalui Pendekatan DOT di Taman Hutan Raya Ir. H. Djuanda

Deva Syauqi Khairunnisa (Universitas Padjadjaran)
Ilma Aghnia Ali Syahida (Universitas Padjadjaran)
Fadila Aulia (Universitas Padjadjaran)
Taufiq Hidayat (Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI)

Manajemen dan Pariwisata
Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023

This research is based on the results of the researcher's observations and experience that the availability of tourism facilities and infrastructure in one of the tourist destinations in Bandung, namely Ir. Forest Park. H. Djuanda is quite good, the suitability of the equipment provided by the management is good enough to meet the needs of tourists visit. However, there are several things that are lacking. As well as providing factual data and analyzing the tourism marketing strategy of Taman Hutan Raya Ir. H Djuanda with the DOT (Destination, Origin, Time) approach introduced by the tourism ministry. The implementation of this marketing strategy, if implemented well, is believed to increase the number of tourist visits to Ir. Forest Park. H Juanda.