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Pengaruh Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan pada Pelanggan Batik Batam di Dekranasda Kota Batam Salma Putri Effendi; Emron Edison
Manajemen dan Pariwisata Vol. 1 No. 1 (2022): Vol. 1 No. 1 April 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

The purpose of this study was to determine the effect of product quality on customer satisfaction and customer loyality in batik Batam customers of Dekranasda Batam City. This research conducted at building of Dekranasda Batam city, this building also Galery of Dekranasda Batam City and Office of Dekranasda secretariat. This type of research is explanatory research with a quantitative method approach. This research was conducted by distributing quetionnaires to 336 respondents. Data analysis using descriptive and verification analysis, the analysis model used is a simple linear regression test. Data management using the windows version of SPSS software. Based on the result of the descriptive analysis test, it was found that the value of the product quality variabel with an average 4,52 was in the “Very good” category. obtained the value of customer satisfaction variable with an average 4,53 was in the “Very good” category. obtained the value of customer loyality variable with an average 4,46 was in the “Very good” category. While the result of the verification analysis of product quality variables on customer satisfaction obtained a t-count of 22,770, greater the t-table, namely 1,967 with a significance value of 0,00<0,05, wich mean that the product quality partially (t-test) has a positive and significant effect on customer satisfaction. The result of the verification analysis of product quality variables on customer loyality obtained a t-count 17,560, greater the t-table, namely 1,967 with a significance value of 0,00<0,05, wich mean that the product quality partially (t-test) has a positive and significant effect on customer loyality. The results of the calculation show that the coefficient of determination product quality variables on customer satisfaction is 0,608 or 60,8%, meaning that customer satisfaction is influenced by product quality of 0,608 or 60,8%, while the results of the calculation show that the coefficient of determination is 0,480 or 48%, meaning that customer loyality is influenced by product quality of 0,48 or 48%.

Pengaruh Konsep Health Tourism Terhadap Motivasi Kunjungan Wisata ke Sari Ater Diny Nurul Fitriany; Titing Kartika
Manajemen dan Pariwisata Vol. 1 No. 1 (2022): Vol. 1 No. 1 April 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

This study aims to determine: (i) the concept of health tourism in Sari Ater; (ii) motivation for tourist visits to Sari Ater; (iii) the influence of the concept of health tourism on the motivation for tourist visits to Sari Ater. The method used in this research is quantitative by distributing questionnaires to a sample of 100 Sari Ater tourists randomly. The results of the questionnaire were processed using the SPSS 24 application by testing the validity, reliability, normality, simple linear regression, t test, and the coefficient of determination. The hypothesis of this study is "There is an influence from the concept of health tourism on the motivation for tourist visits to Sari Ater". The results are: (i) the concept of health tourism in Sari Ater shows an average score of 3.63 in the good category. (ii) the motivation for a tourist visit to Sari Ater shows an average score of 3.63 in the good category. (iii) the effect of the concept of health tourism on the motivation for tourist visits to Sari Ater shows the t value of 11.468 is greater than t table 1.66055 which can be said to have a positive and significant effect. With a RSquare value of 0.573 or 57.3% of the contribution made by the concept of health tourism to the motivation of tourist visits with a pretty good category. At the end of the research, the authors suggest that the main and supporting facilities can be repaired or equipped by Sari Ater.

Analisis Motivasi Wisatawan Terhadap Keputusan Berkunjung di Desa Wisata Lamajang Syawaluddin Lingga; Zia Kemala
Manajemen dan Pariwisata Vol. 1 No. 1 (2022): Vol. 1 No. 1 April 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Analysis of Tourist Motivation on the Decision to Visit in the Lamajang Tourism Village was a study conducted to see the effect of tourist motivation to increase visiting decisions. If there was an influence in the decision to visit, then the motivation of tourists provided an increase in the decision to visit. But, if there is no influence in the decision to visit, then the motivation of tourists does not provide an increase in the decision to visit. The research method used was a quantitative research method with descriptive analysis with verification approach. Data collection techniques were observations, interviews, and questionnaires. Primary data sources were obtained from a questionnaire of 110 respondents. The results showed that the variable Tourist Motivation influenced which decision to visit. It can be seen from the increase of Tourist Motivation can provide an increase in Visiting Decisions. In addition, Tourist Motivation was also influenced the Visiting Decision. Based on the results of the Determination Coefficient Test showed that the variable Tourist Motivation gave effect as much as 31,2% and the remaining 68,8% is influenced by other factors were not examined in this study. Based on these results it can be concluded that Tourist Motivation had had an influence in improving the Visiting Decision.

Pengaruh Meal Experience Terhadap Customer Satisfaction di Yoshinoya Japanese Restaurant TSM Bandung Daryanto Daryanto; Septy Indrianty; Apay Safari
Manajemen dan Pariwisata Vol. 1 No. 1 (2022): Vol. 1 No. 1 April 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

The purpose of this study was to determine how the effect of meal experience on customer satisfaction at Yoshinoya Japanese Restaurant TSM Bandung. This study uses quantitative methods with data collection techniques using literature study, observation, and distributing questionnaires with a descriptive and verification approach. The independent variable (X) in this study is meal experience which consists of several sub-dimensions, namely food and drink, variety in menu choice, level of service, price value for money, interior design, atmosphere and mood, location and accessibility, and food and beverage. beverage service employees and the dependent variable (Y) is customer satisfaction. Questionnaires were distributed to 112 consumers who visited and dined at Yoshinoya Japanese Restaurant TSM Bandung. The data analysis technique used is simple regression using the IBM SPSS for Mac 26.0 program. The results of the study based on the results of the meal experience variable has a significant influence with the coefficient of determination of 69.8% on customer satisfaction with a strong relationship. While the results of the partial test (t test) show that meal experience has a significant effect on customer satisfaction with a value of 15.963 because it is greater than the t table value of > 1.982. Thus, it is expected to increase the meal experience so that customer satisfaction increases.

Pelestarian Adat Hajat Solokan Sebagai Daya Tarik Wisata Budaya di Cikondang Desa Lamajang Salma Raihan Imanda; Khoirul Fajri
Manajemen dan Pariwisata Vol. 1 No. 1 (2022): Vol. 1 No. 1 April 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Lamajang village, has potential in tourism development both in terms of culture, agriculture, and unique tourist attractions. One of the important activities carried out in Lamajang Village is about cultural preservation, namely the Solokan Hajat Adat where this activity aims to express gratitude and gratitude. Researchers conducted research on these activities with the aim of knowing the process of implementing the Indigenous Hajat Solokan and efforts to preserve the Indigenous Hajat Solokan tradition which is used as a cultural tourist attraction. The research method used is a qualitative method with both primary and secondary data collection techniques, while both primary and secondary data collection is carried out by observation, interviews and documentation studies. Meanwhile, in analyzing data through the process of reduction, presentation and verification, primary data sources were obtained from the management of Lamajang Village, traditional leaders and community leaders and secondary data through the history book of the Cikondang Traditional House, journals regarding cultural preservation and sources relevant to the problems studied by the researchers. The results of the study concluded that the process ofimplementing the Solokan Hajat Adat had met the rules of a good event process, while in the preservation efforts for the protection element, the utilization of development had been fulfilled in the activity but there were still shortcomings, especially in the development element, it was not maximized because there was still a lack of involvement of the younger generation. With the existence of the local government as well as the community, the implementation of the Solokan Hajat Indigenous activities becomes mutual cooperation and goes well.

Kemenarikan dan Konsep Pengembangan Indiana Camp Sebagai Wisata Adventure di Kabupaten Bandung Barat Resti Winda Fitriani; Rieke Sri Rizki Asti Karini
Manajemen dan Pariwisata Vol. 1 No. 2 (2022): Vol. 1 No. 2 Oktober 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Adventure tourism is a type of tourism in the category of special interest tourism. This type has an exclusive impression because it tends to be attracted by certain people or groups who have an interest, because it tends to have a challenging nature and high risk. One of the tourist destinations in West Bandung Regency is Indiana Camp. This destination has the theme of extreme tourism and adventure with the characteristics of cliff heights and Citatah Karst Limestone Mountain. The problem taken is the attractiveness of attractions and the concept of development in Indiana Camp as adventure-based tourism. The method used is descriptive qualitative. Data obtained from primary and secondary data by observation, interviews, documentation, literature, triangulation and questionnaires. The results showed that the aspects of learning, rewarding, enriching and adventure felt by tourists who visited in the category of adventure tourism. Types of attractions and activities are stated in the Soft Adventure category, that attraction activities at Indiana Camp are dangerous, challenging, but fun. Aspects of accessibility to Indiana Camp is not good. Aspects of the facilities available are quite good. Aspects of zoning division already exist and are well implemented. Aspects of circulation route planning are equipped with relevant information. The interpretation program aspect has been implemented. The aspect of building facilities that this destination uses environmentally friendly methods and materials. Aspects of attraction and development of adventure-based tourist attraction are included in the category of adventure-based special interest tourism, because the nature of the attraction is dangerous, challenging, but fun. Based on these results, it can be concluded that the tourist attraction of Indiana Camp is included in the category of adventure tourism.

Analisis Bauran Pemasaran di Kampung Budaya Sindangbarang, Bogor Sarah Iasya; Nur Fitriyani; Chairrun Nisha Nur Rochman
Manajemen dan Pariwisata Vol. 1 No. 2 (2022): Vol. 1 No. 2 Oktober 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

This research discusses Marketing Mix (7p) at Kampung Budaya Sindangbarang. Determination of location based on potential to develop a tourist attraction that allegedly unpopular to many people because of weak marketing, also there is no research on marketing in this destination. The purpose of this study is to analyze the application of marketing mix in Kampung Budaya Sindangbarang according the perception of tourists. This study is using quantitative descriptive approach. The quantitative approach is used to describe statistics analysis. The data collection method used in this research is primary data and secondary data. The number of samples was determined using Slovin theory, and 100 samples were obtained by sample determination using quota sampling. Questioner result is measured by using nominal scale, interval scale and likert scale. The tools used to process data and obtaining the result of calculation is Microsoft Excel and SPSS. The result of this research is indicate that the implementation of the marketing mix at Kampung Budaya Sindangbarang has been done well, but there are still certain things that must be improved so that tourists increase. The conclusion of this research is the characteristics of tourist and the success of the marketing mix in Kampung Budaya Sindangbarang are obtained with an average value of 3.50, also the most influential and the weakest marketing mix element is discovered.

Pengaruh Fasilitas Wisata dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Taman Hutan Raya Ir. H. Djuanda Bandung Mohamad Ridwan; Erie Hidayat Sukriadi
Manajemen dan Pariwisata Vol. 1 No. 2 (2022): Vol. 1 No. 2 Oktober 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

This research is motivated by problems related to tourist facilities and service quality to the satisfaction of Tahura Visitors Ir. H. Juanda Bandung. So the purpose of this study is to find out whether there is an influence of tourist facilities on visitor satisfaction, service quality on visitor satisfaction, and how much influence tourist facilities and service quality have on visitor satisfaction at Tahura Bandung. The research method used is a quantitative research method with multiple linear regression analysis, while the data collection technique uses observation, questionnaires, as well as literature studies from various literatures both online and in books. The population of this study is the visitors of Tahura with a sample of 100 respondents using probability sampling method with random sampling technique. The results showed that the overall tourist facilities and service quality provided by Tahura Ir. H. Djuanda Bandung has not received a good response from respondents, the influence of tourist facilities and service quality on visitor satisfaction Tahura Ir. H. Juanda Bandung. Calculation results based on the coefficient of determination show that R2 has a very strong relationship between indicators of tourist facilities, service quality and visitor satisfaction, which is 43.1% while 56.9% is influenced by other factors not examined in this study such as destination image, price. and physical evidence. Meanwhile, the results of the simultaneous test show that tourism facilities and service quality simultaneously (simultaneously) affect visitor satisfaction.

Strategi Pemasaran Produk UMKM Rattan Sintetis Melalui Digital Marketing di Desa Karangmulya Kabupaten Cirebon Dian Fitriyana; Annisaa Eka Warliati; Tia Listiaty
Manajemen dan Pariwisata Vol. 1 No. 2 (2022): Vol. 1 No. 2 Oktober 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

This study aims to analyze the marketing strategies that affect the success of MSME businesses in Cirebon. The marketing strategy that will be developed is a synthetic rattan marketing strategy which is still not developed in marketing. This condition stems from marketing that still uses offline media as its target market. Researchers will develop marketing strategies with online methods, both through social media such as Instagram, YouTube and e-commerce. The method used in this activity is descriptive qualitative research. The research subjects in this study were informants who provided research data through interviews and purposive sampling techniques. Based on the results of qualitative research using interview and observation techniques and the data that the authors have collected, it can be concluded that digital marketing has a very large influence on product marketing because it can increase sales volume and also increase profits for MSME entrepreneurs. Business success can be achieved with the efforts of various parties, both external and internal. One of the external efforts made by the government is to develop the MSME sector in collaboration with academics and MSME business actors.

Hubungan Antara Citra Perusahaan dengan Loyalitas Pelanggan Pada PT. Tiki Jalur Nugraha Eka Kurir (JNE) Agen Sayang Jatinangor Taufiq Hidayat
Manajemen dan Pariwisata Vol. 1 No. 2 (2022): Vol. 1 No. 2 Oktober 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

The development of the online shop business today has resulted in competition between companies engaged in the unavoidable shipping service sector, including package delivery service companies. PT. Tiki Nugraha Eka Kurir or JNE has a good image in the the public and has loyal customers as evidenced by receiving the prestigious award, the Indonesia Top Digital Public Relations Award 2022 for the third time since 2020. This study aims to analyze how customers evaluate the company's image. formed, how loyal they are to the company, and how big is the relationship between company image and customer loyalty. The research method used is a survey, and the sampling technique is probability or random. The sampling method was simple random sampling in a systematic or ordinal way, while the techniques in data collection were library research, field studies and questionnaires distributed to 25 respondents. For data analysis techniques using MSI, and hypothesis testing were carried out by t-test. From the results of the study it was found that the image formed was good but could still be further optimized. For a relatively moderate level of customer loyalty, in other words, customers still have the opportunity to switch to competing companies so that the company should be able to implement a better strategy to strengthen a sense of loyalty from its customers. The calculation results obtained a total effect of 46.10% and significant, the remaining 53.90% influenced by other variables that were not researched.

Home Page

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Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Emron Edison

Contact Email
jurnalmanajemenpariwisata@gmail.com

Phone
+62818439343

Journal Mail Official
jurnalmanajemenpariwisata@gmail.com

Editorial Address
Jl. Sutami No. 81-83 Bandung 40152

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Emron Edison

Contact Email jurnalmanajemenpariwisata@gmail.com

Phone +62818439343

Journal Mail Official jurnalmanajemenpariwisata@gmail.com

Editorial Address Jl. Sutami No. 81-83 Bandung 40152

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Emron Edison

Contact Email
jurnalmanajemenpariwisata@gmail.com

Phone
+62818439343

Journal Mail Official
jurnalmanajemenpariwisata@gmail.com

Editorial Address
Jl. Sutami No. 81-83 Bandung 40152

Location
Kota bandung,

Jawa barat

INDONESIA