Operations Management and Information System Studies
Vol. 3 No. 3 (2023): Operations Management and Information System Studies

Perceived usefulness and confirmation on continuance intention of Shopee application users

Laura Yuliantika (Universitas Negeri Padang)
Astra Prima Budiarti (Universitas Negeri Padang)



Article Info

Publish Date
29 Oct 2023

Abstract

E-commerce is becoming increasingly common in a variety of industrialized and developing nations, including Indonesia. After the acceptance phase has been successful, it is important to learn more about the user's intention to continue utilizing e-commerce alternatives. The goal of this study is to examine the influences of perceived usefulness and confirmation on users of the Shopee application's intention to continue using it in Padang City. All Padang City Shopee application users made up the study's sample. There are 200 respondents in the research sample. An online questionnaire was used to collect data, and state-of-the-art PLS (Partial Least Square) software was used to process the data. The results of the data analysis reveal the following: (1) Perceived Usefulness has a significant effect on the satisfaction of Shopee application users. (2) Confirmation has a significant effect on the satisfaction of Shopee application users. (3) Satisfaction has a significant effect on the continuance intention of Shopee application users. (4) Perceived Usefulness has a significant effect on the continuance intention of Shopee application users mediated by satisfaction. (5) Confirmation has a big impact on users of the Shopee application's intention to continue using it, via satisfaction.

Copyrights © 2023






Journal Info

Abbrev

omiss

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

The aim of this journal is to publish articles dedicated to the latest outstanding developments in the fields of operations management and information system studies. This journal encompasses operational management and information systems, business decisions, processes, and activities within the ...