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Astra Prima Budiarti
Universitas Negeri Padang
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Pengaruh knowledge, skills, engagement dan university social responsibility terhadap kepuasan mahasiswa Fasyni, Awisal; Budiarti, Astra Prima; Lamini, Rizki Sri
KINERJA Vol 18, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i1.7846

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh knowledge, skills, engagement dan university social responsibility (USR) terhadap service quality dan kepuasan mahasiswa UNP. Populasi dalam penelitian ini adalah mahasiswa yang berstatus aktif dan minimal sudah menempuh pendidikan selama 1 tahun. Jumlah sampel penelitian sebanyak 277 responden. Data dikumpulkan melalui kuesioner dengan menggunakan skala Likert dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan USR dengan service quality dan service quality dengan kepuasan mempunyai hubungan yang signifikan positif, sementara variabel lainnya tidak terbukti mempunyai pengaruh yang signifikan. Hal ini mengindikasikan bahwa universitas dapat memberikan kepuasan bagi mahasiswa melalui peningkatan program USR.
Pengaruh Country of Origin, Brand Familiarity, Dan Kepercayaan Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Padang Astra Prima Budiarti; Yasri Yasri; Erni Masdupi
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.027 KB)

Abstract

The research is proposed to determine the influence of country of origin, brandfamiliarity, and trust towards consumers of Samsung smartphone purchase decision in Padang. The population in this research were the Padang citizens who do not have smartphone. The number 100 respondens as research sample is determined by using Hair formula and elected by using purposive sampling techniqe. Primary and secondary data are used in this research. Analysis data technique is using path analysis dan hypotesis test by using t test with SPSS version 21.0 is used to analyzed the data. The result of this research shows that the country of origin and brand familiarity are positively and significantly affect consumer trust. Furthermore, country of origin, brand familiairty, and trust all together have a significant influence to purchase decision but individually only brand familiarity and trust that have a significant and positive effect to purchase decision.
Perceived security, trust, privacy, and continuance intention of e-commerce customer Desi Novita; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 2 No. 1 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i1.55

Abstract

This study aims to analyze (1) the effect of perceived security on the continuance intention of Shopee application users, (2) the effect of trust on the continuance intention of Shopee application users, (3) the influence of privacy on the continuance intention of Shopee application users, (4) the effect of satisfaction on the continuance intention of Shopee application users, (5) the effect of perceived security on the continuance intention of Shopee application users through satisfaction, (6) the effect of trust on the continuance intention of Shopee application users through satisfaction, (7) the influence of privacy on the continuance intention of Shopee application users through satisfaction. The sample in this study is Shopee users who have used Shopee more than once. The number of samples in this study was 300 respondents. Data was collected through the distribution of online questionnaires and data processing was carried out through PLS software. The results of this study indicate that continuance intention is positively and significantly influenced by perceived security, trust, and privacy even after being mediated by satisfaction.
The influence of Brand personality and customer experience on electronic word of mouth at Maybelline product with brand preference as mediating variable Shelina Virgarani; Astra Prima Budiarti
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.158 KB) | DOI: 10.24036/jkmp.v1i2.29

Abstract

The purpose of this study was to analyze the influence of Brand personality and customer experience on electronic word of mouth at Maybelline product with brand preference as mediating variable. The type of this research is quantitative research. The population of this study were all users of the maybelline product with the numbers of samples in the study were 180 respondents. This study was analyzed using structural equation modelling (SEM) with Smart PLS3.The result of this study indicate that (1) brand personality has a positive and significant effect on brand preference, (2)Customer experience has a positive and significant effect’s on brand preference, (3) Brand personality has a positiv and significant effect’s on eWOM, (4) Customer experience has positve and significant effect on E eWOM, (5) Brand preference has a positive, and significant effect on electronic word of mouth, (6)Brand personality has a positive and significant effect’s on eWOM through brand preference’s as a mediating variable, (7) Customer experience has a positive and significant effect on Ewom through brand preference as a mediating variable.
Cognitive Absorption: Its Effect on Online Shopping App User Interest Astra Prima Budiarti; Awisal Fasyni; Rizki Sri Lasmini
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.6674

Abstract

The purpose of this study is to analyze the role of cognitive absorption in affecting a user's desire to use online shopping application on a regular basis. The methodologies used in this investigation are quantitative method. Primary data were collected through delivering questionnaires to individuals who met the criteria. Users of e-commerce application like Tokopedia, Shopee, Bukalapak, Lazada, Blibli, and others make up the study's demographic. A total of 253 respondents was randomly sampled using the accidental sampling method. Structural Equation Model (SEM) analysis is used in this study. The findings of this study indicate that cognitive absorption did not affect continuance intention directly, but the indirect effect construct a significant relationship. The indirect effect is derived from the mediation of the variables of perceived usefulness and satisfaction.
Continuance intention pengguna aplikasi belanja online: peran trust sebagai variabel mediasi Astra Prima Budiarti; Awisal Fasyni; Rizki Sri Lasmini
Jurnal Kajian Manajemen dan Wirausaha Vol 4, No 1 (2022): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw02127730

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor persepsi pengguna aplikasi e-commerce (perceived system quality, perceived radicalness, dan expectation fulfilment), dan faktor social pengguna terhadap continuance intention dalam menggunakan aplikasi e-commerce. Disamping itu, dianalisis pengaruh mediasi variabel trust. Penelitian ini dilakukan melalui penyebaran engket kepada 121 orang pengguna aplikasi e-commerce secara accidental sampling. Penelitian ini bersifat kuantitatif. Berdasarkan hasil penelitian yang dilakukan dengan analisis Structural Equation Model, diketahui bahwa terdapat pengaruh langsung antara variabel persepsi pengguna dan faktor social terhadap continuance intention. Pengaruh tidak langsung dengan adanya mediasi variabel trust juga menunjukkan pengaruh yang signifikan.
Brand equity, brand loyalty, and customer satisfaction: Case study on Nike Andika Putra Zarfandi; Astra Prima Budiarti
Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i4.327

Abstract

This study aims to prove and analyze the effect of brand equity on brand loyalty with customer satisfaction as an intervening variable for Nike shoe users in Pekanbaru City. In this study, the samples were several users of Nike brand sports shoes in Pekanbaru City. In this study, the research variables used can be grouped into three, namely endogenous variables, namely brand loyalty. The two exogenous variables are brand equity, while the intervening variable is customer satisfaction The data analysis method used quantitative analysis is carried out using Structural Equation Model (SEM) which is processed using Smart PLS assistance. Based on the results of hypothesis testing, it was found that Brand equity had a positive and significant effect on brand loyalty of Nike shoe users in Pekanbaru City. Testing the second hypothesis found Brand equity on customer satisfaction in Nike brand shoes users in Pekanbaru. In testing the third hypothesis, it was found that customer satisfaction has a positive and significant effect on brand loyalty to Nike brand shoe users in Pekanbaru City
Produksi Hasil Inovasi Pengembangan Produk Jagung untuk Meningkatkan Pendapatan Masyarakat Nagari Kinali, Pasaman Barat Yasri Yasri; Anni Faridah; Wirnelis Syarif; Astra Prima Budiarti
Jurnal Aplikasi IPTEK Indonesia Vol 4, No 3 (2020)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.779 KB) | DOI: 10.24036/4.34383

Abstract

The problem faced by communities in Nagari Kinali, Pasaman Barat is the low level of education so that it is difficult to get the decent income. The purpose of this activity is to increase community's income, create jobs and increase the price of corn at the farm level by developing products and innovation for the corn commodity. The method stages in this activity include training and coaching to improve product quality. For this reason, interviews were conducted so that those selected were people who had high motivation to be trained to make products. Housewives in the BUMNag Ganto Kinali region are trained and nurtured until they succeed in making quality products.
Pengaruh knowledge, skills, engagement dan university social responsibility terhadap kepuasan mahasiswa Awisal Fasyni; Astra Prima Budiarti; Rizki Sri Lamini
KINERJA Vol 18, No 1 (2021): Februari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v18i1.7846

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh knowledge, skills, engagement dan university social responsibility (USR) terhadap service quality dan kepuasan mahasiswa UNP. Populasi dalam penelitian ini adalah mahasiswa yang berstatus aktif dan minimal sudah menempuh pendidikan selama 1 tahun. Jumlah sampel penelitian sebanyak 277 responden. Data dikumpulkan melalui kuesioner dengan menggunakan skala Likert dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan USR dengan service quality dan service quality dengan kepuasan mempunyai hubungan yang signifikan positif, sementara variabel lainnya tidak terbukti mempunyai pengaruh yang signifikan. Hal ini mengindikasikan bahwa universitas dapat memberikan kepuasan bagi mahasiswa melalui peningkatan program USR.
PERAN INTENTION TO USE DALAM MENINGKATKAN LOYALITAS PENGGUNAAN FINANCIAL TECHNOLOGI PADA GENERASI XYZ DI INDONESIA Rizki Sri Lasmini; Astra Prima Budiarti; Awisal Fasyni; Yolandafitri Zulvia
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.759 KB) | DOI: 10.26740/jim.v11n1.p211-221

Abstract

Currently, there is a significant increase in users of financial technology. Financial technology is applied to payment systems and banking transactions. This research focuses on financial technology that is used in the payment system. The public's need for financial technology in the payment system has increased since the Covid-19 pandemic. Along with restrictions on community activities in Indonesia, many actions must be carried out online using technology. This study examines the factors that influence the perceived usefulness of financial technology. By looking at this factor, companies can find out what factors encourage users to continue using financial technology for a long time. For example, when the Covid-19 pandemic is over, users continue to use financial technology services because they find it easy to make transactions. Besides that, companies must know the factors that encourage users to entrust their payment activities using financial technology services to increase competitive advantage. These factors include trust, data security and privacy, quality of administrative services, perceived usefulness, and intention to adopt fintech. This research is quantitative by using Structural Equation Model (SEM). Research data was obtained by distributing questionnaires. The result of this research is that perceived usefulness and intention to adopt fintech influence significantly and directly to loyalty to use fintech.
Co-Authors Andika Putra Zarfandi Anni Faridah Awisal Fasyni Desi Novita Erni Masdupi Fiola Finomia Honesty Helga Nuri Honesty Jefriyanto Jefriyanto Lasmini, Rizki Sri Lasmini, Rizki Sri Laura Yuliantika Mayar Afriyenti Nazif Hardi Rizki Sri Lamini Shelina Virgarani Ustiza Risman Wirnelis Syarif Yasri Yasri Yasri, Yasri Yasril Yunus Yolandafitri Zulvia