JURNAL ADMINISTRASI BISNIS
Vol. 13 No. 2 (2023)

Pengaruh Bentuk Kemasan, Desain Produk Dan Bahan Kemasan Terhadap Minat Beli Konsumen : (Studi Kasus Kopi Yamira)

Suma, Ebitrianto (Unknown)
Yusuf, Susanto Ali (Unknown)
Umar, Julkifli (Unknown)

Article Info

Publish Date
30 Oct 2023

Abstract

This study aims to investigate and analyze the effect of packaging shape, product design, and packaging material on intention to buy. 100 purposive samples were taken during research by using multiple regression analysis as an analysis tool. The result shows that packaging shapes, product design, and packaging material have a significant impact on buying intention. The existing coffee YAMIRA packaging proves to have a significant relation to the product attribute above.

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Journal Info
JURNAL ADMINISTRASI BISNIS
Website

Abbrev

jab

Publisher

Universitas Sam Ratulangi

Subject

Economics, Econometrics & Finance

Description

Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya ...