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All Journal JURNAL ADMINISTRASI BISNIS Formosa Journal of Applied Sciences (FJAS) Jurnal Administrasi Bisnis
Yusuf, Susanto Ali
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Pengaruh Bentuk Kemasan, Desain Produk Dan Bahan Kemasan Terhadap Minat Beli Konsumen : (Studi Kasus Kopi Yamira) Suma, Ebitrianto; Yusuf, Susanto Ali; Umar, Julkifli
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.111-115

Abstract

This study aims to investigate and analyze the effect of packaging shape, product design, and packaging material on intention to buy. 100 purposive samples were taken during research by using multiple regression analysis as an analysis tool. The result shows that packaging shapes, product design, and packaging material have a significant impact on buying intention. The existing coffee YAMIRA packaging proves to have a significant relation to the product attribute above.
Pengaruh Bentuk Kemasan, Desain Produk Dan Bahan Kemasan Terhadap Minat Beli Konsumen : (Studi Kasus Kopi Yamira) Suma, Ebitrianto; Yusuf, Susanto Ali; Umar, Julkifli
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.111-115

Abstract

This study aims to investigate and analyze the effect of packaging shape, product design, and packaging material on intention to buy. 100 purposive samples were taken during research by using multiple regression analysis as an analysis tool. The result shows that packaging shapes, product design, and packaging material have a significant impact on buying intention. The existing coffee YAMIRA packaging proves to have a significant relation to the product attribute above.
Utilization of the Geographic Information System Application in Making Sales Decisions at the Al2 Motor Store, Gorontalo Regency Yusuf, Susanto Ali; Hamin, Udin; Rachman, Ellys
Formosa Journal of Applied Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i11.6831

Abstract

The objectives of this research are: (1) to describe the availability of resources in decision making at AL 2 Shop, Gorontalo Regency, (2) to describe the factors inhibiting the use of the Geographic Information System application in decision making at AL 2 Shop, Gorontalo Regency. This research is qualitative research that is descriptive analysis using a phenomenological approach. The research results show: First, the availability of resources in decision making at AL Shop 2, Gorontalo Regency, including: (a) The computer hardware used includes labtops, chromebooks, printers and barcode scanners. (b) in terms of software, in utilizing this application, the Gorontalo Regency AL Motor Shop pays attention to several things, including: GIS, office, windows, (c) in terms of data and information, GIS has two interconnected data models, namely spatial data and nonspatial data.
Co-Authors Hamin, Udin Rachman, Ellys Suma, Ebitrianto Umar, Julkifli