Jurnal Bisnis dan Kewirausahaan
Vol. 5 No. 3 (2016): Jurnal Bisnis dan Kewirausahaan

EFEKTIVITAS PENJUALAN BUKU MELALUI SALURAN DISTRIBUSI TIDAK LANGSUNG

Novita Rosanti (Unknown)

Article Info

Publish Date
30 Jul 2016

Abstract

This study aims to determine the effectiveness of book sales through indirect distribution channels. The data used in this research is secondary data with data collection techniques through documentation and interviews. The analytical method used is quantitative descriptive realization that compares with sales targets. The results showed that the sale of books via indirect distribution channels has been effective.

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Journal Info
Jurnal Bisnis dan Kewirausahaan
Website

Abbrev

jbk

Publisher

institute teknologi dan bisnis nobel indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Kewirausahaan adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia. Jurnal BISNIS dan KEWIRAUSAHAAN memuat artikel dalam bidang bisnis dan kewirausahaan (yang meliputi pendidikan, pengembangan teknologi, ...