Jurnal Bisnis dan Kewirausahaan
Vol. 7 No. 3 (2018): Jurnal Bisnis dan Kewirausahaan

PENGARUH PENERAPAN SISTEM E-COMMERCE TERHADAP PENJUALAN JASA PADA HOTEL TIATIRA KENCANA MAKASSAR

Mariah Mariah (Unknown)



Article Info

Publish Date
31 Jul 2018

Abstract

The aim of this study was to knowing the effect of the application e-commerce systems to the level of sales service in the hotel Hotel Tiatira Kencana Makassar and to knowing the influence of information, marketing and security in e-commerce to increase sales of services in the Hotel Tiatira Kencana Makassar. The research location at Hotel Tiatira Kencana Makassar Jl. Dr.Sutomo No.31. This study using multiple linear analytical test methods of customer / guest on Hotel Tiatira Kencana Makassar . The results showing that the hypothesis of e-commerce affect increase in sales of services in Hotel Tiatira Kencana Makassar proven, and analysis all the three independent, there are two most dominant factor influencing the increase in sales of services in the Hotel Tiatira Kencana Makassar, the variable is information (X1) and security (X3). Whereas the marketing variables (X2) considered in this study no significant effect on the increase in sales of services in the Hotel Tiatira Kencana Makassar.

Copyrights © 2018






Journal Info

Abbrev

jbk

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Kewirausahaan adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia. Jurnal BISNIS dan KEWIRAUSAHAAN memuat artikel dalam bidang bisnis dan kewirausahaan (yang meliputi pendidikan, pengembangan teknologi, ...