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Desain Kemasan, Kualitas Produk, dan Harga dalam Pengaruhnya Terhadap Minat Beli Konsumen By. Uwibama Mutiarini Mubyl; Mariah Mariah; A. Lutfiah Saskia
Jurnal Mirai Management Vol 6, No 3 (2021)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v6i3.2185

Abstract

This study aims to examine packaging design, product quality, and price in their influence on consumer buying interest. The research design used was quantitative with the number of respondents as many as 100 By. Uwibama’s consumers. This study was analyzed using SPSS 20.0 to test the validity and reliability of items, as well as normality, multicollinearity, heteroscedasticity, autocorrelation, and regression tests to determine the effect of variables partially or simultaneously. The results show that packaging design and price have a positive and partially significant effect, while product quality has no positive and partially significant effect. The results of the F test show that the packaging design, product quality, and price have a simultaneous positive and significant effect on consumers' buying interest in By. Uwibama. The most dominant variable in influencing the buying interest of By.Uwibama’s products is a price variable. Keywords : packaging design, product quality, price, buying interest
Kemitraan Indonesia-Australia dalam Mengimplementasi Pengarusutamaan Gender di Indonesia (Studi Kasus Pelaksanaan Program MAMPU di Kabupaten Lombok Timur) Mariah Mariah; Ismah Rustam; Y. A. Wahyudin
Indonesian Journal of Global Discourse Vol. 4 No. 1 (2022): Indonesian Journal of Global Discourse
Publisher : The Department of International Relations Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ijgd.v4i1.45

Abstract

This research aims to analyze the gender issues and implementation of gender mainstreaming through the MAMPU program in East Lombok Regency, West Nusa Tenggara Province. In addition, this research uses the qualitative approach, with a case study approach, while the type of data used in this research is derived from a combination of primary and secondary sources; namely through observation, interview and documentation. This research also uses Miles & Huberman’s interactive model of data analysis. Furthermore, this research uses the Gender Theory, limiting it to the scope of International Relations and Gender Mainstreaming, thus combining it as one conceptual framework. The research concludes that the implementation of the MAMPU program has provided positive results in helping victims of gender-related issues such as household abuse and child marriages.
PENGARUH PENERAPAN SISTEM E-COMMERCE TERHADAP PENJUALAN JASA PADA HOTEL TIATIRA KENCANA MAKASSAR Mariah Mariah
Jurnal Bisnis dan Kewirausahaan Vol. 7 No. 3 (2018): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study was to knowing the effect of the application e-commerce systems to the level of sales service in the hotel Hotel Tiatira Kencana Makassar and to knowing the influence of information, marketing and security in e-commerce to increase sales of services in the Hotel Tiatira Kencana Makassar. The research location at Hotel Tiatira Kencana Makassar Jl. Dr.Sutomo No.31. This study using multiple linear analytical test methods of customer / guest on Hotel Tiatira Kencana Makassar . The results showing that the hypothesis of e-commerce affect increase in sales of services in Hotel Tiatira Kencana Makassar proven, and analysis all the three independent, there are two most dominant factor influencing the increase in sales of services in the Hotel Tiatira Kencana Makassar, the variable is information (X1) and security (X3). Whereas the marketing variables (X2) considered in this study no significant effect on the increase in sales of services in the Hotel Tiatira Kencana Makassar.
Edukasi Tanaman Hidroponik (Kangkung) Kepada Walisantri di Rumah Tahfidz Darul Qur’an Bojong Koneng Bogor Maulidizen, Ahmad; Mariah Mariah; Raskya Khairunnisa Tojib, Hannah; Fahri Satyanto, Muhamad; Albaqi Adrianantama, Rofiano; Hazra, Savira; Rafidah, Siti; Guntur Dwi Wicaksono, Suciawan
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i1.751

Abstract

Tanaman hidroponik merupakan tanaman yang ditanam menggunakan sistem hidroponik tanpa media tanam dan menggunakan lahan rumah sebagai tempatnya tanpa menggunakan lahan luas. Memilih kangkung sebagai tanaman hidroponik yang akan diedukasikan kepada walisantri Rumah Tahfidz Qur’an Bojong Koneng Bogor. Dengan metode pelaksanaannya ada dua (2) yaitu input dengan mengidentifikasi masalah, kemudian melakukan observasi kepada para walisantri untuk menyusun materi serta stretegi keberlangsungan program. Dan output yaitu isi materi edukasinya seperti memahami faktor-faktor yang mempengaruhi tanaman hidroponik terhambat pertumbuhannya. Sehingga hasil dari kegiatan ini dapat diketahui sebagai mestinya bahwa tanaman hidroponik (kangkung hidroponik) dapat dilakukan diwaktu luang sesuai dengan jadwalnya. Hasil panen dapat dinikmati bersama keluarga. Dapat disimpulkan edukasi yang tim Pengabdian Masyarakat lakukan bermanfaat bagi walisantri Rumah Tahfidz Qur’an Bojong Koneng Bogor dikarenakan setelah kegiatan berakhir para walisantri tetap ingin menanam tanaman hidroponik di rumah mereka. Juga program ini berakhir sesuai dengan waktu yang ditetapkan