Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Syariah

The Influence of Customer Relationship and Reference Groups on Customer Loyalty and Customer Satisfaction as Intervening Variables at Pt Bank Syariah

Tengku Syarifah (Unknown)
syaifuddin syaifuddin (Unknown)
Rusiadi Rusiadi (Unknown)

Article Info

Publish Date
20 Jul 2023

Abstract

PT Bank Syariah Indonesia has become one of the banking companies which currently has problems that have reduced public distrust. Therefore, this study will look for the influence of customer relationships and reference groups on customer loyalty and customer satisfaction as intervening variables at PT Bank Syariah. Collecting data in this study using quantitative methods. The results of the research show that Customer Relationship has a very large influence on Customer Loyalty. Likewise, Reference Groups also have a very significant influence on Customer Loyalty. So it can be said that Customer Relationship and Reference Groups are very important to be maintained by Pt. Islamic Bank.

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Journal Info
Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Website

Abbrev

Maslahah

Publisher

Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

bidang Ilmu Manajemen dan Ekonomi Syariah. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berbagai perspektif ekonomi Islam, keuangan publik Islam, keuangan Islam, akuntansi Islam, etika bisnis Islam, perbankan Islam, asuransi Islam, pemikiran ...