The Influence of Implementation of Total Quality Management and Innovation Quality Through Competitive Advantage on Company Performance (Empirical Study at Coffee Shop in Semarang)

Nurul Hudha
Retno Hidayati

IIJSE
Vol 6 No 3 (2023): Sharia Economic: November, 2023

This research aims to analyze the influence of total quality management implementation factors and innovation quality through competitive advantage to improve company performance. Sampling used a purposive sampling technique, the total sample used was 152 respondents who were coffee shop owners in Semarang which had an operational time of more than 1 year and had dine-in and takeaway services. The data analysis technique used in this research is SEM (Structural Equation Model) analysis with the AMOS program, and the data collection technique uses a questionnaire. The research results show that the implementation of quality management has a positive influence on company performance. Then the quality of innovation has a positive influence on company performance and competitive advantage fully mediates company performance.