IIJSE
Vol 5 No 2 (2022): Sharia Economic: July, 2022

The Influence of Product Variety, Price, Promotion, and Service Quality on Repurchase Interest in Raja Kebab and Rantauprapat Burger Culinary Delights

Kiki Armada. S (Unknown)
Siti Lam’ah Nasution (Unknown)
Rizky Syaputra (Unknown)

Article Info

Publish Date
25 Jul 2022

Abstract

This study aims to analyze the effect of product variations, prices, promotions, and service quality on repurchase interest. The type of research used is explanatory research with an accidental sampling technique. The number of samples set is 100 respondents. Data analysis in this study used SPSS version 22 software. The results showed that product variations affected repurchase interest, price influenced repurchase interest, promotions influenced repurchase interest, and service quality influenced repurchase interest. Simultaneously, product variation, price, promotion, and service quality affect repurchase interest.

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Journal Info
IIJSE
Website

Abbrev

iijse

Publisher

Universitas KH. Abdul Chalim

Subject

Economics, Econometrics & Finance

Description

The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local ...