Article Per Year (5 Year)
p-Index From 2020 - 2025
1.347
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKONOMIKA45 IIJSE Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Siti Lam’ah Nasution
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
The Effect of Branding Quality and Service Quality on Customer Satisfaction through Financial Technology (FinTech) at PT. WOM Finance Branch Rantauprapat Fani Pramaswari; Ade Parlaungan Nasution; Siti Lam’ah Nasution
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.2012

Abstract

In today's digital era, service companies are competing to improve the quality of their companies. By providing good service to make it easier for consumers to be more loyal, one form of strategy that is currently being carried out by service companies. PT WOM Finance provides a much better service to further increase consumer loyalty to the company through Financial Technology (Fintech), which currently WOM Finance is much better for its branding. The influence of quality is what will make it easier for them to get maximum results every month. This research was conducted by means of the Normality assessment test with five variables of Branding Quality, Service Quality, Customer Satisfaction, and the Intervening Fintech Variable with the number of respondents as many as 150 customers. The results of this study indicate that partially the quality of branding, service quality on customer satisfaction through financial technology has a significant effect on customer participation by increasing the company's profit.
Influence of Work Supervision System, Communication and Emotional Intelligence on Employee Performance Development Planning Agency at Sub-National Level Labuhanbatu Regency Zati Rizky Agung; Siti Lam’ah Nasution; Abd. Halim
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3854

Abstract

This study aims to analyze the effect of work supervision, communication and emotional intelligence systems on employee performance at the Regional Development Planning Agency of Labuhanbatu Regency. The population in this study were 60 people. The sampling technique used was saturated sampling, so the sample size in this study was 60 people. The data collection method used a questionnaire/questionnaire. The results of multiple linear regression analysis obtained the equation Y = 1.063 + 0.803X1 + 0.564X2 + 0.166X3. In the partial test (t test) the regression coefficient of the work supervision system variable (X1) obtained a t value of 5.707 > t table 2.003 which means that the work supervision system variable has a positive and significant effect on the employee performance variable with a significant value of 0.000 < 0.05. The communication variable (X2) has a t-count value of 4.187 > t-table 2.003, which means that the communication variable has a positive and significant effect on the employee performance variable with a significant value of 0.000 <0.05. Emotional intelligence variable (X3) obtained t value of 2.105 > t table 2.003 which means that emotional intelligence variable has a positive and significant effect on employee performance variables with a significant value of 0.040 <0.05. The results of the F test obtained that the Fcount value of 56.845 > Ftable 2.77 with a significant value of 0.000 <0.05 which means that the work supervision system, communication and emotional intelligence simultaneously have a positive and significant effect on employee performance. The results of the coefficient of determination test indicate that the work supervision, communication and emotional intelligence system variables have an influence of 75.3% on the employee performance variable, while the remaining 24.7% is influenced by other variables outside this study.
The Influence of Communication, Ability, and Work Experience on Employee Performance at Bank BRI Rantauprapat Branch Solihin Lubis; Siti Lam’ah Nasution; Bhakti Helvi Rambe
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3827

Abstract

This study aims to analyzecommunication, ability, and work experience on employee performance at Bank BRI Rantauprapat Branch. This study uses quantitative methods with several tests namely classical assumption test, multiple linear regression, hypothesis testing and R2 test. Partially, the value of the communication variable (X1) has a tcount of 4.53. When compared with t table, the results are 4.53> 1.68, so it can be concluded that the communication variable (X1) has a positive and significant effect on the employee performance variable (Y). The ability variable (X2) has a tcount of 3.84 and when compared with ttable, the result is 3.84 > 1.68, so it can be concluded that the ability variable (X2) has a positive and significant effect on the employee performance variable (Y). The work experience variable (X3) has a tcount of 6, 65 and when compared with t table, the result is 6.65 > 1.68, so it can be concluded that the work experience variable (X3) has a positive and significant effect on the employee performance variable (Y). Simultaneously, the variables of communication, ability, and work experience have a positive and significant influence on employee performance, meaning that the hypothesis in this study is accepted, as evidenced by the value of Fcount > Ftable (30.32>2.83).
The Role of Enterprise Intelligence through Social Media Support on SMEs’ Performance in Increasing Sales Doni Sahputra; Ade Parlaungan Nasution; Siti Lam’ah Nasution
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.2006

Abstract

This study aims to analyze the effect of entrepreneurial intelligence through the role of social media on the performance of SMEs in increasing sales. The type of research used is explanatory research with Accidental Sampling technique. The number of samples determined was 80 respondents. Data analysis in this study using SmartPLS version 3.0 software. The results showed that entrepreneurial intelligence consisting of elements of financial intelligence, emotional intelligence, social intelligence and spiritual intelligence had an effect on the performance of SMEs through the role of social media, social media had an effect on performance and sales and performance had an effect on sales.
The Influence of Product Variety, Price, Promotion, and Service Quality on Repurchase Interest in Raja Kebab and Rantauprapat Burger Culinary Delights Kiki Armada. S; Siti Lam’ah Nasution; Rizky Syaputra
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4056

Abstract

This study aims to analyze the effect of product variations, prices, promotions, and service quality on repurchase interest. The type of research used is explanatory research with an accidental sampling technique. The number of samples set is 100 respondents. Data analysis in this study used SPSS version 22 software. The results showed that product variations affected repurchase interest, price influenced repurchase interest, promotions influenced repurchase interest, and service quality influenced repurchase interest. Simultaneously, product variation, price, promotion, and service quality affect repurchase interest.
Pengaruh Gaya Hidup, Service Quality, dan Word Of Mouth terhadap Keputusan Pembelian Konsumen dalam Memilih Cafe Sebagai Tempat Hangout di CKC Corner Perisai Rantauprapat Astri Bella Lestari; Siti Lam’ah Nasution; Junita Lubis
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2252

Abstract

This research aims to determine the influence of lifestyle, service quality, and word of mouth on consumer purchasing decisions in choosing a café as a hangout place at CKC Corner Shield Rantauprapat. This type of research is quantitative. In this study, the population is consumers of the CKC Corner Shield Rantauprapat café, the number of which is not known for certain. Because the population is unknown, the sample size obtained from the formula (Sujarweni, 2015) was 96 people. The sampling technique used is accidental sampling, that is, the sampling technique can be carried out on anyone who is accidentally found and is suitable to be used as a sample, then that person can be used as a sample. The research results show that lifestyle, service quality, and word of mouth have a positive and significant influence on consumer purchasing decisions in choosing a café as a hangout place at CKC Corner Shield Rantauprapat. The R square value from the coefficient of determination analysis is 0.606, meaning that purchasing decisions can be explained by lifestyle variables (x1), service quality (x2), and word of mouth (x3) of 60.6%, while the remaining 39.4% can be explained by other variables not examined in this study.
Pengaruh Penilaian Produk, Cash on Delivery dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Skincare Skintific di E-Commerce Shopee : Studi Kasus pada Mahasiswi Feb Universitas Labuhanbatu Ika Utami Siregar; Zufrie Zufrie; Siti Lam’ah Nasution
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4002

Abstract

This study aims to determine the Influence of Product Assessment, Cash On Delivery and Free Shipping on Skintific Skincare Purchasing Decisions on Shopee E-Commerce (Case Study on Feb Students of Labuhanbatu University). The number of samples is 92 respondents. This study uses validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests, and coefficients of determination using SPSS 27. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable with all t count values> t table and significant values <0.05 with a determination level of 0.649 or 64.90% giving a positive and significant influence.
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Astri Bella Lestari Bhakti Helvi Rambe Doni Sahputra Fani Pramaswari Ika Utami Siregar Junita Lubis Kiki Armada. S Rizky Syaputra Solihin Lubis Zati Rizky Agung Zufrie Zufrie