Jurnal Kompetitif Bisnis
Vol 1 No 9 (2022): Jurnal Kompetitif Bisnis

Analisis Biaya Promosi Terhadap Peningkatan Penjualan Tiket Pada PT Garuda Indonesia (Persero) TBK Banch Office Lampung

SONIA SAPITRI (Unknown)
Damayanti Damayanti (Unknown)

Article Info

Publish Date
08 Dec 2022

Abstract

The study aims to determine promotion activities, promotion costs, sales revenue and analyze the significance level of the effect of promotion costs on increasing ticket sales revenue at PT Garuda Indonesia (Persero) TBK Branch Office Lampung. The sampling in this study is 48 samples using monthly reports of promotion costs and sales revenue for 4 years, starting from 2018-2021. The analytical method used is simple linear regression, t hypothesis test and coefficient of determination analysis using SPSS 25.0 software. The results showed that the independent variable of promotion costs had a significant effect on the dependent variable of sales revenue.

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Journal Info
Jurnal Kompetitif Bisnis
Website

Abbrev

jkb

Publisher

Universitas Lampung

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, ...