Media Mahardhika
Vol. 18 No. 3 (2020): May 2020

PENARIKAN MEREK PRODUK: EFEK INDUSTRI, STRATEGI PENARIKAN DAN BAHAYA PADA KEKAYAAN PEMEGANG SAHAM

Dwi Dewianawati (Fakultas Ekonomi,Universitas Mayjen Sungkono Mojokerto)



Article Info

Publish Date
22 May 2020

Abstract

The purpose of this paper is to provide insight into the impact of product recalls on manufacturing company shareholders in various supply chains. Previous research investigating this phenomenon was dominated by sectoral units and/or did not recognize threat interactions, policy recalls and sectors. Using the case study process, the study explored investor responses to key market product recall characteristics, recall policies and hazard levels, in a cross-industry survey of 295 product recall notices. The findings revealed a strong negative response from the share price to product recalls and a significant variation between the type of business and its level of danger. More controlled and tighter supply chains, such as the car and pharmaceutical markets, have shown statistically substantial share price declines. The findings suggest that the business sector and the level of harm associated with defective goods are major factors affecting the shareholders of manufacturing companies. Contrary to some reports, the effects of the recall policy have not been verified, although the recall campaign has proactively, in some cases, contributed to the rise in the share price. This study will further benefit from a more thorough investigation of recall strategies on business assessments in certain industries, especially those vulnerable to regular and expensive product recalls.

Copyrights © 2020






Journal Info

Abbrev

mahardika

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide ...