Faktor yang mempengaruhi Keputusan dalam Membeli Rumah Ditinjau dari Perspektif Konsumen

Endang Prihatiningsih (Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta)
Andi Mursalim (Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta)
Simunawir Sitoro (Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta)
Muhammad Nasir (Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta)
Ratna Duwi Novita Lestari (Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta)

Jurnal Ilmiah Universitas Batanghari Jambi
Vol 23, No 3 (2023): Oktober

Home as a place to live is one of the basic human needs along with eating and drinking. Therefore, individuals need different options and considerations when deciding to own their home as a long-term residence. The purpose of this work is to analyze the effect of price perception and location on the apartment purchase decisions of consumers in Tama City 4 Sangatta apartment. The research used a quantitative approach. 70 respondents who bought a house in Tama City 4 Sangatta apartment under study. The results of the analysis show that price perception affects the decision to buy an apartment in Tama City 4 Sangatta apartment. Location influences the decision to buy an apartment in Tama City 4 Sangatta Apartment. Price perception and location significantly influence the decision to buy an apartment in Tama City 4 Sangatta apartment.