<![CDATA[Every company, whether engaged in the production of goods or services,the goal is to stay alive and thrive. These objectives can be achieved by maintainingand to greater profits and earnings. This can be done if the company is able toincrease its sales volume. Tiara Dewata Denpasar is a company engaged in thesupermarket business and Tiara Dewata Denpasar want to achieve it. But achievingthat goal will be hampered due to increasingly competitive business competition in thesupermarket field. Can be seen from the number of supermarkets which operates 24supermarkets in the city ofDenpasar with complete infrastructure and also coupledwith a fairly dynamic consumer Events. Thereby further inhibiting the company toincrease its sales volume. Therefore to overcome this Dewata Tiara Denpasar needto figure out an effective marketing strategy. Issue in this study is whether the mosteffective strategies to increase sales volume at Tiara Dewata Denpasar. And aims tofind an effective marketing strategy to increase the company’s sales volume. In thisstudy the authors collected data through documentation, interviews, observationsand questionnaires with qualitative data analysis technique that uses quantitativemethods to a SWOT analysis. SWOT analysis of the calculation results that TiaraDewata Denpasar located in quadrant 1 with a marketing strategy of aggressivegrowth strategy, where the strategy is to utilize and develop the strengths andopportunities (SO) combined with a more mainstream marketing mix are productand price. So, to increase the sales volume of the company, effective marketingstrategies that must be implemented by Tiara Dewara Denpasar is an aggressivegrowth strategy with the utilization and development of strengths and opportunities(SO) is a combination of product and price.]]>
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