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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN JP-GRAHA PADA PT. JASA RAHARJA PUTERA CABANG DENPASAR Putu Mela Ratini
Forum Manajemen STIMI Handayani Denpasar Vol 11 No 1 (2013): Jurnal STIMI Vol. 11 No. 1 - 2013
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Insurance Industry in Indonesia in order to remain exist with the currenteconomic conditions shall require that the insurance industry can compete withother insurance industries, hence it will be need a good marketing strategy. One ofappropriate approach usage for customer satisfaction that is by improve servicequality. As the passing of free trade in global competition, the issue of service qualitybecome one of the important and very necessary to get serious consideration forany company to survive. Service quality alone is not enough to win the competition,but must build a positive image among customers to arise loyalty. The aim of thisstudy was to fi nd out the simultaneous effect of tangible, reliability, responsiveness,assurance and empathy towards JP-Graha customer’s satisfaction at PT JasaRaharja Putera Branch of Denpasar.These study were used explanation study by purposive sampling method so thatobtained number of sample were 90 people. Techniques of data analysis were useanalysis factor and path analysis.The results has been obtained that tangible variables have signifi cant effect oncustomer satisfaction variables, reliability variable have signifi cant effect oncustomer satisfaction, responsiveness variable have signifi cant effect on the customersatisfaction variables, assurance variables have signifi cant affect on customersatisfaction variables, emphaty variable have signifi cant effect on the customersatisfaction variable, customer satisfaction variables have signifi cant effect on thecustomer loyalty variables.Implications of these study in order the management should to conduct improvementand consummation on the factors that have affect on customer satisfaction that aretangible variables require attention at the offi ce layout to make it look more modernand attractive. On the dimensions of reliability and responsiveness, especiallyregarding the company’s ability to provide services as promised through selfimprovement,and moresensitive to customer complaints.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA TIARA DEWATA DENPASAR Putu Mela Ratini
Forum Manajemen STIMI Handayani Denpasar Vol 12 No 1 (2014): Jurnal STIMI Vol. 12 No. 1 - 2014
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every company, whether engaged in the production of goods or services,the goal is to stay alive and thrive. These objectives can be achieved by maintainingand to greater profits and earnings. This can be done if the company is able toincrease its sales volume. Tiara Dewata Denpasar is a company engaged in thesupermarket business and Tiara Dewata Denpasar want to achieve it. But achievingthat goal will be hampered due to increasingly competitive business competition in thesupermarket field. Can be seen from the number of supermarkets which operates 24supermarkets in the city ofDenpasar with complete infrastructure and also coupledwith a fairly dynamic consumer Events. Thereby further inhibiting the company toincrease its sales volume. Therefore to overcome this Dewata Tiara Denpasar needto figure out an effective marketing strategy. Issue in this study is whether the mosteffective strategies to increase sales volume at Tiara Dewata Denpasar. And aims tofind an effective marketing strategy to increase the company’s sales volume. In thisstudy the authors collected data through documentation, interviews, observationsand questionnaires with qualitative data analysis technique that uses quantitativemethods to a SWOT analysis. SWOT analysis of the calculation results that TiaraDewata Denpasar located in quadrant 1 with a marketing strategy of aggressivegrowth strategy, where the strategy is to utilize and develop the strengths andopportunities (SO) combined with a more mainstream marketing mix are productand price. So, to increase the sales volume of the company, effective marketingstrategies that must be implemented by Tiara Dewara Denpasar is an aggressivegrowth strategy with the utilization and development of strengths and opportunities(SO) is a combination of product and price.
ANALISIS BIAYA MARKETING MIX KAITANNYA DENGAN PENINGKATAN VOLUME PENJUALAN KOMPUTER PADA UD. GENIUS COMPUTER DENPASAR Muji rotun; Putu Mela Ratini
Forum Manajemen STIMI Handayani Denpasar Vol 15 No 1 (2017): Jurnal STIMI Vol. 15 No. 1 - 2017
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

marketing mix is one of marketing stragegy that very important and have effect toward improvement of selling volume. This study aim to find out to analyze the effect of marketing mix toward improvement of computer selling volume at UD. Genius Computer Denpasar in period of 2014-2015 partially and simultaneously, and to find out improvementof cost variable of marketing mix that have dominant effect to influence of improvement of computer selling volume. The result of classic assumption at normality test data has been clasiffied normal, multikoliniarity test is no multicolinierity, autocorrelation test of Durbin Watson = 1,924 it reside at between 1,55-2,46 there is no autocorrelation, heteroscedascity test is no heteroscedasity. The result of multiple regression analysis, cost of marketing mix partially have positive significant toward volume of computer selling. Analysis of F test shows marketing mix have significant effect simultaneously toward improvement of computer selling volume, the result of multiple linear regression of distribution cost value is dominant variable that have effect on improvement of computer selling volume
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN JP-GRAHA PADA PT. JASA RAHARJA PUTERA CABANG DENPASAR Putu Mela Ratini
Forum Manajemen Vol 11 No 1 (2013): Jurnal STIMI Vol. 11 No. 1 - 2013
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v11i1.52

Abstract

Insurance Industry in Indonesia in order to remain exist with the currenteconomic conditions shall require that the insurance industry can compete withother insurance industries, hence it will be need a good marketing strategy. One ofappropriate approach usage for customer satisfaction that is by improve servicequality. As the passing of free trade in global competition, the issue of service qualitybecome one of the important and very necessary to get serious consideration forany company to survive. Service quality alone is not enough to win the competition,but must build a positive image among customers to arise loyalty. The aim of thisstudy was to fi nd out the simultaneous effect of tangible, reliability, responsiveness,assurance and empathy towards JP-Graha customer’s satisfaction at PT JasaRaharja Putera Branch of Denpasar.These study were used explanation study by purposive sampling method so thatobtained number of sample were 90 people. Techniques of data analysis were useanalysis factor and path analysis.The results has been obtained that tangible variables have signifi cant effect oncustomer satisfaction variables, reliability variable have signifi cant effect oncustomer satisfaction, responsiveness variable have signifi cant effect on the customersatisfaction variables, assurance variables have signifi cant affect on customersatisfaction variables, emphaty variable have signifi cant effect on the customersatisfaction variable, customer satisfaction variables have signifi cant effect on thecustomer loyalty variables.Implications of these study in order the management should to conduct improvementand consummation on the factors that have affect on customer satisfaction that aretangible variables require attention at the offi ce layout to make it look more modernand attractive. On the dimensions of reliability and responsiveness, especiallyregarding the company’s ability to provide services as promised through selfimprovement,and moresensitive to customer complaints.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA TIARA DEWATA DENPASAR Putu Mela Ratini
Forum Manajemen Vol 12 No 1 (2014): Jurnal STIMI Vol. 12 No. 1 - 2014
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v12i1.72

Abstract

Every company, whether engaged in the production of goods or services,the goal is to stay alive and thrive. These objectives can be achieved by maintainingand to greater profits and earnings. This can be done if the company is able toincrease its sales volume. Tiara Dewata Denpasar is a company engaged in thesupermarket business and Tiara Dewata Denpasar want to achieve it. But achievingthat goal will be hampered due to increasingly competitive business competition in thesupermarket field. Can be seen from the number of supermarkets which operates 24supermarkets in the city ofDenpasar with complete infrastructure and also coupledwith a fairly dynamic consumer Events. Thereby further inhibiting the company toincrease its sales volume. Therefore to overcome this Dewata Tiara Denpasar needto figure out an effective marketing strategy. Issue in this study is whether the mosteffective strategies to increase sales volume at Tiara Dewata Denpasar. And aims tofind an effective marketing strategy to increase the company’s sales volume. In thisstudy the authors collected data through documentation, interviews, observationsand questionnaires with qualitative data analysis technique that uses quantitativemethods to a SWOT analysis. SWOT analysis of the calculation results that TiaraDewata Denpasar located in quadrant 1 with a marketing strategy of aggressivegrowth strategy, where the strategy is to utilize and develop the strengths andopportunities (SO) combined with a more mainstream marketing mix are productand price. So, to increase the sales volume of the company, effective marketingstrategies that must be implemented by Tiara Dewara Denpasar is an aggressivegrowth strategy with the utilization and development of strengths and opportunities(SO) is a combination of product and price.
ANALISIS BIAYA MARKETING MIX KAITANNYA DENGAN PENINGKATAN VOLUME PENJUALAN KOMPUTER PADA UD. GENIUS COMPUTER DENPASAR Muji rotun; Putu Mela Ratini
Forum Manajemen Vol 15 No 1 (2017): Jurnal STIMI Vol. 15 No. 1 - 2017
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v15i1.160

Abstract

marketing mix is one of marketing stragegy that very important and have effect toward improvement of selling volume. This study aim to find out to analyze the effect of marketing mix toward improvement of computer selling volume at UD. Genius Computer Denpasar in period of 2014-2015 partially and simultaneously, and to find out improvementof cost variable of marketing mix that have dominant effect to influence of improvement of computer selling volume. The result of classic assumption at normality test data has been clasiffied normal, multikoliniarity test is no multicolinierity, autocorrelation test of Durbin Watson = 1,924 it reside at between 1,55-2,46 there is no autocorrelation, heteroscedascity test is no heteroscedasity. The result of multiple regression analysis, cost of marketing mix partially have positive significant toward volume of computer selling. Analysis of F test shows marketing mix have significant effect simultaneously toward improvement of computer selling volume, the result of multiple linear regression of distribution cost value is dominant variable that have effect on improvement of computer selling volume
Co-Authors Muji rotun