jurnal syntax admiration
Vol. 4 No. 4 (2023): Jurnal Syntax Admiration

The Influence of Product Quality, Price Perception, and Promotion on The Purchase Decision of Aqua Brand Drinking Water in The Jakarta Area Final Project

Hashim Alatas (a:1:{s:5:"en_US"
s:64:"Faculty of Economics and Business National University of Jakarta"
})
Subur Karyatun (Faculty of Economics and Business National University of Jakarta)
Kumba Digdowiseiso (Faculty of Economics and Business National University of Jakarta)

Article Info

Publish Date
01 Dec 2023

Abstract

This study aims to analyze the effect of Product Quality, Price Perception, and Promotion on Purchase Decisions in Jakarta. This study uses primary and secondary data with the method of collecting data through questionnaires distributed to 100 respondents. From the results of multiple linear regression analysis shows that Product Quality variable has a positive and insignificant effect, Price Perception has a positive and significant effect, Promotion has a positive and significant effect on Purchase Decisions. Based on the results of this study, it is hoped that people who lived in Jakarta area will be more interested to buying AQUA brand drinking water because of the Product Quality, Price Perception, and Promotion provided by AQUA

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Journal Info
jurnal syntax admiration
Website

Abbrev

jurnal

Publisher

Syntax Corporation Indonesia

Subject

Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis ...