Daengku: Journal of Humanities and Social Sciences Innovation
Vol. 4 No. 1 (2024)

Instagram Social Media Influence @humas.banjar Towards the Fulfillment of Follower Information

Aprilia Shesarita (Telkom University)
Reni Nuraeni (Telkom University)



Article Info

Publish Date
20 Dec 2023

Abstract

In this era, information technology is developing very rapidly, which makes the communication process easier. The internet, which is specifically for social media, has been used massively as a communication tool, the use of which has even reached government institutions as a form of fulfilling the information needs of the public. The aim of this research is to determine the influence of social media Instagram @humas.banjar as providing information for followers. This research applies a quantitative research methodology by distributing questionnaires. The sampling technique in the research used non-probability, namely purposive sampling with a sample of 100 respondents. The results of the correlation coefficient test found that there was a strong, significant and unidirectional relationship with the calculated t value which had a significant influence of 8.178 > t table 1.660. The conclusion of this research is that there is an influence of the use of social media of 40.6% on fulfilling information needs, the rest is influenced by other factors outside this research. The influence of social media use was 40.6% on fulfilling information needs, the rest was influenced by other factors outside this research.

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Journal Info

Abbrev

daengku

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

Description

The Daengku seeks to publish high-quality research papers, review articles, and book reviews that make a contribution to knowledge through the application and development of theories, new data exploration, and/or scientific analysis of salient policy issues. The Scope of the Daengku includes the ...