Enigma in Economics
Vol. 1 No. 1 (2023): Enigma in Economics

Classification and Procedure of Business Product Innovation

Pipit Primadhani (STIE Jambi, Jambi, Indonesia)
Dwi Susilawati (STIE Jambi, Jambi, Indonesia)



Article Info

Publish Date
07 Nov 2023

Abstract

Product innovation encompasses the generation of novel concepts, modifications, and enhancements to current offerings with the aim of more effectively satisfying client demands and potentially forging new market opportunities. The range of product innovation in a business environment is highly varied and can serve as the primary catalyst for enhancing a company's competitiveness in this dynamic period. Every category of innovation plays a distinct role and has a specific impact on addressing company challenges and possibilities. Companies that integrate many forms of innovation in alignment with their strategy and business objectives will enhance their ability to sustain competitiveness and effectively navigate market fluctuations. Through the implementation of appropriate product innovations, organizations can enhance their market presence, augment client contentment, and attain sustainable expansion.

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Journal Info

Abbrev

economy

Publisher

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Focus Enigma in Economics focused on the development of economics and management sciences for human well-being. Scope Enigma in Economics publishes articles which encompass all aspects of economics and management sciences, especially all type of original articles, review articles, narrative review, ...