Professional : Jurnal Komunikasi dan Administrasi Publik
Vol 10 No 2 (2023): Desember

Pengaruh Digital Marketing Dan Brand Image Aplikasi Shopee Terhadap Consumer Trust Karyawan PT Bank Central Asia Tbk Cabang Indrapura Surabaya

Nadia Tamara Effendi (Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya)
Is Fadhillah (Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya)
Handy Aribowo (Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya)



Article Info

Publish Date
29 Dec 2023

Abstract

Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that the company get for the digital marketing technique that the company have also enhancement for the better brand image that the company have. With the improvement obtained the brand image of the company also it will increase the quality of service, and the popularity of the products that are owned also a higher level of consumer trust appears as well. The purpose of this study is to find out digital marketing and brand image have a significant influence on consumer trust . The type of research that used in this study is quantitative research with purposive sampling with 61 respondent. The results of this study showed that digital marketing has a significant effect on consumer trust and brand image also has a significant impact on consumer trust.

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