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Handy Aribowo
Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya
Decision Sciences, Operations Research & Management

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Pengaruh Harga, Cita Rasa, Dan Kemasan Terhadap Kepuasan Konsumen Pada Canteen Anugerah School Sidoarjo Yenny Hadi Murdjono; Handy Aribowo; Aloysius Jondar
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4652

Abstract

This study aims to examine the effect of price, taste, and packaging both individually and simultaneously on customer satisfaction at Canteen Anugerah School Sidoarjo. The population taken is consumers of Canteen Anugerah School Sidoarjo aged 10 to 70 years who made purchases in the last 2 months. 76 respondents filled out the questionnaire and met the requirements. The variables in this study are price, taste, packaging, and customer satisfaction of Canteen Anugerah School Sidoarjo, with indicators, namely price affordability, price compatibility with product quality, price competitiveness, price compatibility with benefits, smell, taste, oral stimulation, packaging quality, packaging innovation, conformity to expectations, interest in visiting again, and willingness to recommend. Data collection methods using questionnaires. The data analysis used is Multiple Linear Regression Test. The results showed that the price variable (X1) was found to have a t value of 1.569 < 1.992 (t-table) and a sig. of 0.121> 0.05. From these results, it can be interpreted that price has no influence on customer satisfaction at Canteen Anugerah School Sidoarjo. The Taste variable (X2) is known to have a t value of 4.851> 1.992 (t-table) and sig. of 0.000 < 0.05 and the Packaging variable (X3) is known to have a t value of 5.195> 1.992 (t-table) and sig. of 0.000 < 0.05. From these results, it can be interpreted that Taste and Packaging have an influence on customer satisfaction at Canteen Anugerah School Sidoarjo.
Pengaruh Rekrutmen, Pelatihan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Di Pt Sinar Mandiri Semesta (Tara Hotel Yogyakarta) Jiman Budiharja; Handy Aribowo; Aloysius Jondar
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4653

Abstract

The purpose of this study was to determine whether the recruitment process, training, and job satisfaction and determine which of the three independent variables have the most effect on employee performance. The procedure used in data collection uses a survey method, distributing questionnaires through Google Forms. While data analysis is done through SPSS and Annova software testing. The results showed that (1) recruitment has a positive and significant effect on employee performance based on the t value of the recruitment variable (X1) is 2.279 and the t table value is 1.692. The magnitude of the influence of recruitment (X1) on employee performance (Y) is 0.353, which means that every time there is recruitment (X1), it will increase employee performance (Y) by 0.353 units, (2) training has a positive and significant effect on employee performance based on the t value of the training variable (X2) is 1.935 and the t table value is 1.692. The magnitude of the effect of training (X2) on employee performance (Y) is 0.217, which means that every time there is training (X2), it will increase employee performance (Y) by 0.217 units, (3) job satisfaction has a positive and significant effect on employee performance based on the t value of the satisfaction variable (X3) is 6.548 and the t table value is 1.692. The magnitude of the effect of satisfaction (X3) on employee performance (Y) is 0.678, which means that every time there is satisfaction (X3), it will increase employee performance (Y) by 0.678 units, (4) job satisfaction (X3) is the most influential variable on employee performance seen from the t-test value and multiple linear regression.
Pengaruh Digital Marketing Dan Brand Image Aplikasi Shopee Terhadap Consumer Trust Karyawan PT Bank Central Asia Tbk Cabang Indrapura Surabaya Nadia Tamara Effendi; Is Fadhillah; Handy Aribowo
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4687

Abstract

Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that the company get for the digital marketing technique that the company have also enhancement for the better brand image that the company have. With the improvement obtained the brand image of the company also it will increase the quality of service, and the popularity of the products that are owned also a higher level of consumer trust appears as well. The purpose of this study is to find out digital marketing and brand image have a significant influence on consumer trust . The type of research that used in this study is quantitative research with purposive sampling with 61 respondent. The results of this study showed that digital marketing has a significant effect on consumer trust and brand image also has a significant impact on consumer trust.
Co-Authors Aloysius Jondar Is Fadhillah Jiman Budiharja Nadia Tamara Effendi Yenny Hadi Murdjono