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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Indonesian Journal of Multidisciplinary on Social and Technology Journal of Creative Power and Ambition (JCPA) Tamilis Synex: Multidimensional Collaboration
Handy Aribowo
Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Harga, Cita Rasa, Dan Kemasan Terhadap Kepuasan Konsumen Pada Canteen Anugerah School Sidoarjo Yenny Hadi Murdjono; Handy Aribowo; Aloysius Jondar
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4652

Abstract

This study aims to examine the effect of price, taste, and packaging both individually and simultaneously on customer satisfaction at Canteen Anugerah School Sidoarjo. The population taken is consumers of Canteen Anugerah School Sidoarjo aged 10 to 70 years who made purchases in the last 2 months. 76 respondents filled out the questionnaire and met the requirements. The variables in this study are price, taste, packaging, and customer satisfaction of Canteen Anugerah School Sidoarjo, with indicators, namely price affordability, price compatibility with product quality, price competitiveness, price compatibility with benefits, smell, taste, oral stimulation, packaging quality, packaging innovation, conformity to expectations, interest in visiting again, and willingness to recommend. Data collection methods using questionnaires. The data analysis used is Multiple Linear Regression Test. The results showed that the price variable (X1) was found to have a t value of 1.569 < 1.992 (t-table) and a sig. of 0.121> 0.05. From these results, it can be interpreted that price has no influence on customer satisfaction at Canteen Anugerah School Sidoarjo. The Taste variable (X2) is known to have a t value of 4.851> 1.992 (t-table) and sig. of 0.000 < 0.05 and the Packaging variable (X3) is known to have a t value of 5.195> 1.992 (t-table) and sig. of 0.000 < 0.05. From these results, it can be interpreted that Taste and Packaging have an influence on customer satisfaction at Canteen Anugerah School Sidoarjo.
Pengaruh Rekrutmen, Pelatihan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Di Pt Sinar Mandiri Semesta (Tara Hotel Yogyakarta) Jiman Budiharja; Handy Aribowo; Aloysius Jondar
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4653

Abstract

The purpose of this study was to determine whether the recruitment process, training, and job satisfaction and determine which of the three independent variables have the most effect on employee performance. The procedure used in data collection uses a survey method, distributing questionnaires through Google Forms. While data analysis is done through SPSS and Annova software testing. The results showed that (1) recruitment has a positive and significant effect on employee performance based on the t value of the recruitment variable (X1) is 2.279 and the t table value is 1.692. The magnitude of the influence of recruitment (X1) on employee performance (Y) is 0.353, which means that every time there is recruitment (X1), it will increase employee performance (Y) by 0.353 units, (2) training has a positive and significant effect on employee performance based on the t value of the training variable (X2) is 1.935 and the t table value is 1.692. The magnitude of the effect of training (X2) on employee performance (Y) is 0.217, which means that every time there is training (X2), it will increase employee performance (Y) by 0.217 units, (3) job satisfaction has a positive and significant effect on employee performance based on the t value of the satisfaction variable (X3) is 6.548 and the t table value is 1.692. The magnitude of the effect of satisfaction (X3) on employee performance (Y) is 0.678, which means that every time there is satisfaction (X3), it will increase employee performance (Y) by 0.678 units, (4) job satisfaction (X3) is the most influential variable on employee performance seen from the t-test value and multiple linear regression.
Pengaruh Digital Marketing Dan Brand Image Aplikasi Shopee Terhadap Consumer Trust Karyawan PT Bank Central Asia Tbk Cabang Indrapura Surabaya Nadia Tamara Effendi; Is Fadhillah; Handy Aribowo
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4687

Abstract

Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that the company get for the digital marketing technique that the company have also enhancement for the better brand image that the company have. With the improvement obtained the brand image of the company also it will increase the quality of service, and the popularity of the products that are owned also a higher level of consumer trust appears as well. The purpose of this study is to find out digital marketing and brand image have a significant influence on consumer trust . The type of research that used in this study is quantitative research with purposive sampling with 61 respondent. The results of this study showed that digital marketing has a significant effect on consumer trust and brand image also has a significant impact on consumer trust.
Pengaruh Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian Kopi Di Kedai Kopi Sachi Surabaya M Ivan AlFaris; Handy Aribowo; Achmad Djoni Sudirman
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 02 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i02.469

Abstract

The decision to purchase coffee at the Sachi coffee shop is not completely optimal, which can be seen from the fluctuating income of the Sachi Coffee Shop. This is caused by the suboptimal product quality, location and consumer motivation in making purchases at Kedai Kopi Sachi. This research aims to determine the influence of product quality, location and consumer motivation variables on coffee purchasing decisions at Sachi Coffee Shop. The data used in this research is primary data obtained by distributing questionnaires to process data regarding purchasing decisions, product quality, location and consumer motivation. Secondary data is obtained from literature, books, scientific journals, theses and other data sources related to research. This research uses quantitative methods. The independent variables used in this research are product quality (X1), location (X2). Based on the results of the T test, the product quality variable (X1) has a regression coefficient value of 0.19, indicating that tcount (2.353) > ttable (1.984) has a positive and significant effect. Location (X2) has a positive and significant effect on the decision to purchase coffee at the Sachi Coffee Shop in Surabaya. The regression coefficient value of (0.222) shows that tcount (3.465) > ttable (1.984) has a positive and significant effect. Based on the results of the F test, all independent variables have a close influence and have significance on the dependent variable, namely purchasing decisions (Y). The results of the F test research obtained a value of f count 21.278 > f table 3.090 with a significance level of 0.000 < 0.05, so it can be concluded that the quality variable product and location simultaneously influence the coffee purchasing decision variable at the Sachi Coffee Shop in Surabaya.
Analisis Pengaruh Harga Lokasi dan Kualitas Layanan terhadap Kepuasan Konsumen pada Coffee Shop Kopi Kenangan di Sidoarjo Yusa Marzuki; Handy Aribowo
Tamilis Synex: Multidimensional Collaboration innovation in the digital era
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i1.204

Abstract

The title of this research is "The Influence of Price, Location, and Quality of Service on Consumer Satisfaction at the Kopi Kenangan coffee shop in Sidoarjo". This study aims to analyze the effect of price, location, and service quality on customer satisfaction. .As for the research method used is quantitative method. Data collection instrument using a questionnaire. The independent variables are price, location, and service quality and the dependent variable is customer satisfaction at the Kopi Kenangan coffee shop. All statements are valid, reliable and normal.the effect of price, location, and service quality on consumer satisfaction, based on the tests carried out, the results of this study show that with a coefficient value of 0.840 it can be seen that the price variable (X1) is 0.293, the location variable (X2) is 0.230, the service quality variable (X3) .of 0.312.Price (X1), Location (X2) and Service Quality (X3) which have a strong relationship to customer satisfaction can be seen in the R Square value of 0.704, which indicates that the independent variables consisting of the variables Price, Location and Service Quality can be explained with.Consumer satisfaction of 70.4% is able to explain the dependent variable, namely consumer satisfaction (Y), while the remaining 29.6% is influenced by other variables not examined in this study. .The conclusion of this study is that price, location, and service quality have a significant effect on customer satisfaction at the Kopi Kenangan coffee shop.
Pengaruh Konflik dan Stress Kerja terhadap Kinerja Karyawan pada PT Pionir Visual Indonesia di Cabang Surabaya Bekasi Bali Markus Harrys; Handy Aribowo; Dika Zaim Adlhan
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13678

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konflik kerja dan stres kerja terhadap kinerja karyawan pada PT Pionir Visual Indonesia. Sumber daya manusia merupakan salah satu aset penting bagi perusahaan yang perlu dikelola secara efektif agar dapat mendukung pencapaian tujuan organisasi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah seluruh karyawan PT Pionir Visual Indonesia. Teknik pengambilan sampel menggunakan rumus Slovin dengan jumlah responden sebanyak 83 orang. Data penelitian diperoleh melalui penyebaran kuesioner kepada responden dan dianalisis menggunakan uji instrumen, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, serta koefisien determinasi dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa konflik kerja tidak berpengaruh secara parsial terhadap kinerja karyawan, sedangkan stres kerja juga tidak berpengaruh secara parsial terhadap kinerja karyawan. Namun, konflik kerja dan stres kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan. Hasil koefisien determinasi menunjukkan bahwa konflik kerja dan stres kerja mampu menjelaskan sebagian variasi kinerja karyawan, sedangkan sebagian besar lainnya dipengaruhi oleh faktor lain yang tidak diteliti. Dengan demikian, konflik kerja dan stres kerja secara bersama-sama memiliki keterkaitan terhadap kinerja karyawan, sehingga perusahaan perlu memperhatikan pengelolaan konflik dan stres kerja untuk mendukung peningkatan kinerja karyawan secara berkelanjutan. Upaya tersebut dapat dilakukan melalui komunikasi yang efektif, pembagian tugas yang jelas, serta penciptaan lingkungan kerja yang kondusif dan mendukung produktivitas karyawan.
Pengaruh Strategi 4P Mixed Marketing terhadap Keputusan Pembelian pada Bisnis Waralaba (Studi Kasus Mixue Ice Cream dan Tea di Surabaya) Nabila Diah Sekar Ayu; Handy Aribowo
Tamilis Synex: Multidimensional Collaboration innovation in the digital era
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i01.314

Abstract

This study aims to investigate the impact of social media usage on the mental well-being of adolescents. A survey method was employed to gather data from 500 adolescents aged 13-18 years. The results of the analysis indicated that intensive social media usage positively correlates with levels of depression and anxiety among adolescents. Furthermore, negative online interactions and cyberbullying were also found to contribute to a decline in mental well-being. The implications of these findings underscore the need for approaches focused on understanding and managing adolescents' social media usage to support their overall mental health.Top of Form
Co-Authors Achmad Djoni Sudirman Aloysius Jondar Dika Zaim Adlhan Is Fadhillah Jiman Budiharja M Ivan AlFaris Markus Harrys Nabila Diah Sekar Ayu Nadia Tamara Effendi Yenny Hadi Murdjono Yusa Marzuki